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Bachelor in Tourism

Grado Turismo
4 years (240 ECTS credits)

Vice Dean for the Bachelor: Alicia Rodríguez Márquez


The goal of the UC3M Bachelor’s Degree in Tourism is to form professionals who are prepared to direct and manage tourism companies, identify and undertake business initiatives, manage and supervise companies or other public or private institutions in the sector, manage and plan resources, itineraries and tourist destinations and create specific products.

This degree offers students in-depth knowledge of the tourism sector that will enable them to adapt to the constant changes of the market. Students will acquire a multidisciplinary education that integrates the disciplines involved in the tourism sector: economics, business, law, geography, sociology, history, art, urban planning, computer science and literature, among others.

Given its practical and applied nature, they will be able to broaden their knowledge of the profession with internships in leading companies, entities and organizations.

Employability and profesional internships

UC3M has agreements with over 3000 companies and institutions in which students can undertake internships and access job openings.

A total of 93.4 % of graduates from this University enter the job market the first year after finishing their studies, according to the 2019 XXIV Estudio de Inserción Profesional (Professional Placement Study).


International Excellence

QS Europe Ranking
QS Graduate Employability Ranking
The Global University Employability Ranking and Survey
Erasmus Plus


  • Language requirement: a B2 level of English language must be accredited before finishing the studies. More information.

Year 3 - Semester 1

General subjects
Financial Management6CSpanish
IT Systems in the Tourism Sector6CSpanish
Private Law in Tourism6CSpanish
Soft skills3BCSpanish
Digital skills for data procesing: intermediate level3BCSpanish
Electives: Recommended 6 creditsNo dataNo dataNo data

Year 3 - Semester 2

General subjects
Markets Research and Information Sources for Tourist Sector6CSpanish
Quality Management of Tourist Services and Customer Attention6CSpanish
Tourism Event Management and Protocol6CSpanish
Tourist Entrepeneurship6CSpanish
Electives: Recommended 6 creditsNo dataNo dataNo data

Any of elective courses could not be offered in a specific year. You can check it in schedules page.







BC: Basic Core
C: Compulsory
E: Electives
BT: Bachelor Thesis








  • Exchange programs

    Exchange programs

    The Erasmus programme permits UC3M first degree and post graduate students to spend one or several terms at one of the European universities with which UC3M has special agreements or take up an Erasmus Placement, that is a work placement or internship at an EU company. These exchanges are funded with Erasmus Grants which are provided by the EU and the Spanish Ministry of Education.

    The non-european mobility program enables UC3M degree students to study one or several terms in one of the international universities with which the university has special agreements. It also has funding from the Banco Santander and the UC3M.

    These places are offered in a public competition and are awarded to students with the best academic record and who have passed the language threshold  (English, French, German etc..) requested by the university of destination.

  • European mobility

    Movilidad europea

  • Non european mobility

    Non european mobility

Profile and career opportunities

  • Entry profile

    Entry profile

    The degree in Tourism is multidisciplinary and, while it does not require any specific knowledge apart from that acquired in pre-university education, students should have the following qualities:

    • Initiative and an enterprising spirit A positive attitude towards problem-solving and enthusiasm for justifying their actions.
    • A collaborative attitude which allows them to obtain the necessary information and knowledge from others in order to take decisions.
    • A comprehensive outlook which enables them to relate different types of facts and events and understand the multi-causality of social and economic realities.
    • An honest, scientific attitude which assists the handling, interpretation and production of information objectively and accurately.
    • A readiness to participate, which, through direct contact with the territory, enables them to observe, recognize and interpret directly the facts and processes occurring.
    • A critical, committed and responsible attitude which will lead to an awareness of the risks and consequences of their actions on society and the environment.

    Furthermore, students should embark on their studies aware that they are taking a university degree in an institution of the standing of the Universidad Carlos III of Madrid, characterized by its search for excellence in research and teaching. They should therefore also possess the following attitudes:

    • Responsibility. Students should be aware that daily work will enable them to achieve the goals and that the amount of effort they put in will determine the results.
    • Receptiveness. Students need to be open to all the new ideas presented throughout the degree.
    • Curiosity. Students must be ready to discover new aspects for themselves.

    Application for a place in the degree.

  • Graduate profile

    Graduate profile

    Graduates in Tourism will be equipped to undertake any kind of function in the management of businesses and public organisations in the tourist sector. They will also be able to manage territories and tourist destinations and define tourist policies and programs.

    General skills of the Bachelor’s Degree in Tourism

    Basic Skills

    CB1        Que los estudiantes hayan demostrado poseer y comprender conocimientos en un área de estudio que parte de la base de la educación secundaria general, y se suele encontrar a un nivel que, si bien se apoya en libros de texto avanzados, incluye también algunos aspectos que implican conocimientos procedentes de la vanguardia de su campo de estudio

    CB2        Que los estudiantes sepan aplicar sus conocimientos a su trabajo o vocación de una forma profesional y posean las competencias que suelen demostrarse por medio de la elaboración y defensa de argumentos y la resolución de problemas dentro de su área de estudio

    CB3        Que los estudiantes tengan la capacidad de reunir e interpretar datos relevantes (normalmente dentro de su área de estudio) para emitir juicios que incluyan una reflexión sobre temas relevantes de índole social, científica o ética

    CB4        Que los estudiantes puedan transmitir información, ideas, problemas y soluciones a un público tanto especializado como no especializado

    CB5        Que los estudiantes hayan desarrollado aquellas habilidades de aprendizaje necesarias para emprender estudios posteriores con un alto grado de autonomía


    General Skills

    CG1       To possess and understand the fundamental knowledge of the subjects related to tourism from the different scientific disciplines, their epistemological evolution and the relationship of each one with the other scientific disciplines that deal with it, starting from the knowledge acquired in secondary education and up to a level that guarantees the knowledge of the vanguard in the study of the tourist activities.

    CG2       Know how to apply the technical and methodological knowledge related to tourism to their work in a professional way, integrating the knowledge acquired in the different disciplines studied, and possessing the skills that must be demonstrated through the elaboration and defence of arguments and the resolution of problems within their subject of study

    CG3       To have the capacity to gather and interpret relevant quantitative, qualitative and spatial data in order to make judgments that include a critical reflection on relevant issues of a territorial, social, economic, legal, scientific or ethical nature, related to tourism.

    CG4       To be able to transmit information, ideas, problems and solutions from any of the disciplines studied related to tourism to both a specialized and non-specialized public.

    CG5       Have developed the necessary learning skills to undertake professional work and postgraduate studies with a high degree of autonomy.


    Transversal Skills

    CT1        To know and be able to handle interpersonal skills about initiative and responsibility, negotiation, emotional intelligence, etc. as well as calculation tools that allow to consolidate the basic technical skills that are required in any professional field

    CT2        Be able to establish good interpersonal communication and work in multidisciplinary and international teams.

    CT3        Be able to organize and plan their work, making the right decisions based on available information, gathering and interpreting relevant data to make judgments and critical thinking within their area of study.

    CT4        Be able to devote themselves to lifelong autonomous learning, which allows them to adapt to new situations.


    Specific Skills

    CE1        To understand the principles of tourism, its spatial, social, cultural, legal, political, labour and economic dimensions, and to acquire an integral vision of the tourist phenomenon

    CE2        Understand the dynamic and evolving nature of tourism and the new leisure society.

    CE3        To identify, organise and analyse relevant economic information in a critical and systematic way, and to be able to discern economic problems in order to evaluate their scope and propose viable solutions

    CE4        Understand the relationship between economy and society in a world strongly conditioned by technological progress and climate change, with the aim of developing tourism activities that contribute to sustainability.

    CE5        To acquire the capacity to analyse the interrelations between the physical environment and human societies and their distribution on the earth's surface; as well as to analyse and interpret spaces, landscapes and cartography.

    CE6        To learn how to handle legal language, to use it correctly and to acquire the capacity of argumentation to make valid legal arguments in support of those it considers worthy of protection.

    CE7        To be able to identify legal problems specific to the different legal areas (civil, administrative, labour, commercial, etc.) applicable to the field of tourism activities and to offer viable and legally founded solutions.

    CE8        To know the normative peculiarities that allow them to foresee the economic consequences that can derive from the non-fulfilment of the corresponding regulations to which they are going to have to face in their professional activity.

    CE9        To know and to know how to apply the models and techniques associated to the Economy and to the Direction and Administration of Tourist Companies and the different integrated disciplines.

    CE10      To develop entrepreneurial initiatives and creative capacities for the proposal and development of innovative business ideas, using the main tools to create, develop and implement an innovative business that faces the challenges of today's societies.

    CE11      To know the fundamentals of statistical analysis, the handling of diverse sources of information and to be able to treat and analyze information to reach conclusions (about the market, society, etc.) useful for professional activity.

    CE12      To know all the economic concepts necessary for business management at an accounting and financial level (Purchases, costs, income, etc.), being able to identify and carry out economic and financial transactions as well as to learn how to register them and manage them in an ethical way, respecting the code of ethics that all accountants must comply with.

    CE13      Learn how to collect, process, analyse and interpret information and deal with tourism issues through knowledge of the peculiarities of the tourism market (national or international) to which the activity is directed, adequately managing resources and using information and communication technologies (ICT) to implement practices with quality and in a sustainable manner.

    CE14      Knowing how to analyse market information and competition in order to establish competitive policies and marketing plans in tourism companies, knowing the singularities of tourism marketing in order to be able to successfully identify the decision-making processes for the purchase of tourism services and products, ensuring user satisfaction in the field of tourism business.

    CE15      To be able to design tourism products, services and activities, and make use of information and communication technologies for the design and analysis of tourism products and processes, and implement them with quality, implementing policies of continuous improvement and human resources that ensure user satisfaction and good customer service with respect for the environment, making use of the most appropriate technologies.

    CE16      To understand and analyse the different business strategies, at a competitive and corporate level, and to be able to plan and develop business activities at an international level, creating value and improving the competitiveness of tourism companies.

    CE17      To know and to handle the computer applications in the organizations dedicated to the tourism, as well as the fundamental structures of the commercialization of tourist products by means of the new technologies.

    CE18      Identify, design and propose itineraries and other forms of tourism based on the use of significant cultural representations (literary routes, film tourism, nature trips, etc.).

    CE19      To develop capacities to critically analyse the different travel modalities linked to tourism and its cultural representations (scientific, literary, artistic, cinematographic, advertising, etc.).

    CE20      To know different foreign languages at the appropriate level to allow the comprehension, expression and application of the specific terminology related to tourism in their professional activity.

    CE21      To know the relevant history for the tourist activity and to understand the artistic and cultural phenomena, so that it can recognize the culture, the patrimony and works of art of interest for the development of tourist activities.

    CE22      Knowledge to individually analyze, resolve and defend a proposed solution developed in relation to a problem the interdisciplinary area of the degree program, applying the knowledge, skills, tools and strategies acquired and developed within the study program

    Learning Outcomes of the Bachelor’s Degree in Tourism

    1. Haber adquirido conocimientos avanzados y demostrado una comprensión de los  aspectos teóricos y prácticos y de la metodología de trabajo de las diferentes disciplinas de estudio en el ámbito turístico con una profundidad que llegue hasta la vanguardia del conocimiento

    2. Aplicar los conocimientos adquiridos, la comprensión de estos y sus capacidades a la resolución de problemas complejos y/o especializados en el ámbito profesional

    3. Tener la capacidad de recopilar e interpretar datos e informaciones sobre las que fundamentar sus conclusiones incluyendo, cuando sea preciso y pertinente, la reflexión sobre asuntos de índole social, científica o ética en el ámbito de su campo de estudio

    4. Ser capaces de desenvolverse en situaciones complejas o que requieran el  desarrollo de nuevas soluciones tanto en el ámbito académico como laboral o profesional dentro de su campo de estudio

    5. Saber comunicar a todo tipo de audiencias (especializadas o no) de manera clara y precisa, conocimientos, metodologías, ideas, problemas y soluciones en el ámbito de su campo de estudio

    6. Ser capaces de identificar sus propias necesidades formativas en su campo de estudio y entorno laboral o profesional y de organizar su propio aprendizaje con un alto grado de autonomía en todo tipo de contextos (estructurados o no).

  • External internships

    External internships

    This is a selection where students of this degree can do their internships:

    • Chinespain
    • Sailwiz
    • Mirai
    • Esei Event
    • Hotellab
    • Weguest
    • Interface Tourism Spain
    • Datang Business Group
    • Centro Zumeng Educación Universal
    • NH Hoteles
    • The Hat Madrid
    • Gran hotel Attica 21
    • Hotel via castellna
    • Mola Suites
  • Career opportunities

    Career opportunities

    Graduates of the degree can perform their professional activities in the following areas:

    • Sustainable Destination Development Manager
    • Marketing manager for tourism products and activities
    • Destination planning and public management manager
    • Responsible for travel agencies
    • Protocol manager
    • Events manager 
    • Tourist information officer
    • Reception Manager
    • Tourism public relations
    • Entrepreneur in the tourism sector

Study in english

Studies with some courses in English

This bachelor's degree is offered in spanish, but you can study some courses in english if you want.

You can check the courses offered in english in the study program.

You don't need a previous level test. If you want to study a course in english, you have to select the english group in the enrollment.

More information about Languages in Degrees