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Master of Science in Marketing

Graduate School of Business

Direction
Prof. Mercedes Esteban Bravo
Deputy Direction
Prof. Alicia Barroso Ludeña
Language
English
Attendance
On-campus
Credits
60
Campus
Madrid - Puerta de Toledo
Applications

Open

☛  Places available: 50

Departments
Business Administration

MORE INFORMATION HERE

For more information click on the link and contact us

 

APPLICATION FOR ADMISSION

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  • Inicio
    IMPORTANT ANNOUNCEMENT ACADEMIC YEAR 2020/21

    The Master in Marketing will be taught next academic year 2020/21 partly Synchronous Online Teaching combining with on Campus* small classes to ensure the prevention and social distancing measures in classrooms. The schedule will be published shortly under the “Practical Information” tab.
    All students must have the necessary equipment to follow classes remotely (device with internet connection. See Student’s Guide). Due to the restrictions in the use of computer rooms on Campus it may be necessary to take your own computer equipment for its use in the classroom.

    *Students who cannot attend to on Campus classes, due to difficulties or delays obtaining their visas, border closures, or similar issues, will be able to follow classes in a Synchronous Online Teaching system until they are able to arrive to on Campus classes.

    The MSc in Marketing at Universidad Carlos III de Madrid (UC3M) is a one year full time program offered in Madrid (Spain). The program is designed to provide a high quality specialization in the marketing discipline with an international perspective.

    The hallmark of our program combines the rigor of cutting-edge analytic tools embedded by academic researchers, with the down-to-earth contribution of experienced professionals.

    This program offers you specialization in 2 areas of marketing: 

    • MARKETING MANAGEMENT, aimed at students who are interested in a general career in marketing.
    • ​DIGITAL MARKETING, aimed at students who are interested in focusing on strategies and practices in digital marketing.

    logotipo AACSB Accredited

    foto de alumnas asistiendo a una clase

    Reasons to study master in marketing

    │MASTER IN NUMBERS

    • ☛ Individual attention (aproximately 40 students per class).
    • ☛ Over 80% of students are international, representing 20 countries.
    • ☛ More than 60% got a job offer before completion of studies.
    • ☛ Merit-based Scholarships (up to 50% of the total EU fees)
    • 1-year program
  • CURRICULUM
  • FACULTY

    UC3M FACULTY

    • ARRAIZ PITILLAS, JOSE IGNACIO
      Department of Mechanical Engineering
      Adjunct Professor
      Engineer
      UC3M
      Brief CV
    • BARROSO, ALICIA
      Department of Business Administration
      Visiting Professor
      PhD
      Brief CV
    • CERVIÑO, JULIO
      Department of Business Administration
      Associate Professor
      PhD
      Brief CV
    • DE VRIES, ELINE
      Department of Business Administration
      Assistant Professor
      PhD
      Brief CV
    • DE RUS, JUAN
      Department of Business Administration
      Assistant Professor
      Adjunct Senior Manager
      NEOVANTAS
      Brief CV
    • DUQUE, LOLA
      Department of Business Administration
      Associate Professor
      PhD
      Brief CV
    • ESTEBAN BRAVO, MERCEDES
      Department of Business Administration
      Full Professor
      PhD
      Brief CV
    • KAISER, REGINA
      Department of Statistics
      Associate Professor
      PhD
      Brief CV
    • LADO COUSTE, NORA
      Department of Business Administration
      Full Professor
      PhD
      Brief CV
    • LEE, HYUNJUNG (CRYSTAL)​
      Department of Business Administration
      Assistant Professor
      PhD
    • MORATO LARA, JORGE LUIS
      Department of Computer Science
      PhD Hired Professor
      PhD
      Brief CV
    • MELERO SALVADOR, JOSE ALEJANDRO
      Department of Journalism and Audiovisual Communication
      Assistant Professor
      PhD
      Brief CV
    • MELNYK, VLADIMIR
      Department of Business Administration
      Assistant Professor
      PhD
      Brief CV
    • MUÑOZ BULLON, FERNANDO
      Department of Mechanical Engineering
      Associate Professor
      Engineer
      Brief CV
    • VIDAL SANZ, JOSE MANUEL
      Department of Business Administration
      Full Professor
      PhD
      Brief CV

    EXTERNAL FACULTY

    • ALBORS FERNÁNDEZ, MARTA
      Brand Strategy consultant
      Graduate in Business
    • ALCÓN, RICARDO
      Luxury Division Director
      Agricultural Engineer
      NIELSEN
    • BARRERA, ALEJANDRO
      Entrepreneur & Strategic consultant
      Founder & CEO
      PRESS42
    • BROGNARA, ROBERTO
      Bachelor in  Sociology
      Senior strategist
      THE GRAND UNION / HAVAS MEDIA
       
    • CERRADA, GABRIEL
      CEO
      Master in Business and Administration (MBA)
      GROUP OVERLAP
    • CHARRON, JP.
      Assistant Professor
      PhD in Economics
      UNIVERSIDAD AUTÓNOMA DE MADRID
    • GÓMEZ MARTÍN, ÁLVARO
      Country Manager Spain
      Dual degree in Law and Business Administration
      ELOGIA
    • MAGARIÑO, VICTOR
      VP
      Master in Business and Administration (MBA)
      COMUNYCARSE NETWORK CONSULTANTS
    • MORO, JOSE PEDRO
      CSPs, ISVs, Startups & Developer Ecosystem Manager
      Degree in Law
      IBM Digital Business Group
    • ROMERO DE LA FUENTE, JAIME
      Associate Professor
      PhD in Economics
      UNIVERSIDAD AUTÓNOMA DE MADRID
    • SECO BENEDICTO, MAITE
      PhD in Economics
      SENIOR ADVISORS S.L.
    • VILLANUEVA, PABLO
      MBA - University of Houston, USA
      Director of Pricing
      WOLTERS KLUWER LEGAL & REGULATORY DIVISION
      Director of Customer Experience
      WOLTERS KLUWER SPAIN & PORTUGAL
    • WOOLLEY, JAMIE
      B.A. Management
      Field Marketing
      LIFERAY, INC
       
  • ADMISSION
    • ADMISSION

      Application

      The request is made electronically through our application. Before starting the admission process it is important to consult the supporting information that we offer below:

      Requirements

      All applicants must have a Bachelor’s or equivalent degree (three or more years of university studies) from an official university. Students in the last year of their Bachelor’s studies may also apply for admission; their application will be considered upon confirmation that they have successfully completed their Bachelor’s programme.

       

      Admission criteria

      Admission will be decided by the Master Academic Committee. The Committee will search for the best candidates for the program on the basis of the following criteria:

      • Academic Excellence: Successful applicants will have excellent bachelor’s degree results and the appropriate education to make the most of the programme. The Committee value the presentation of the Graduate Record Examination (GRE) or the Graduate Management Admission Test (GMAT) results, and other courses as evidences in candidates’ education.
      • English language: The Committee will analyse the accreditations presented by the applicants, giving priority to the most satisfactory ones.
      • Interviews: At discretion, interviews may be used to evaluate and assess a candidate's fit with our program.

      language requirements

      Since English is the official language of the programme, a high level of written and spoken English is required. This knowledge can be accredited with the results of an official C1 English diploma (CEFR) including evaluation of the 4 areas: listening, reading, speaking and writing. As a general rule, the following minimum scores for other certificates are required:

      • TOEFL (iBT): 95-120
      • IELTS: 7.0 - 8.0
      • Cambridge ESOL: Certificate in Advanced English (CAE)
      • TOIEC (Four skills): 1096 - 1345

      The language requirements will not be required to those students whose mother tongue is English or students who have completed their undergraduate studies in English, upon presentation of the relevant documentation.

      students with foreign university degrees

      Once admitted to the Master’s, students with university degrees issued by a higher education institution belonging to an educational system outside the EHEA, must provide, for enrolment, the diploma, legalized by diplomatic procedures or by means of The Hague Apostille. They must also submit the transcript of records, with the grade point average, duly legalized.

      More information about Legalization of Foreign Documents.

      If needed, documents must be accompanied by an official sworn translation into Spanish.

    • ENROLLMENT

      FEES *

      2020-2021 Academic year

       

      • Reservation fee: €1,500 (It will be paid once the student receives notification of admission to the master’s, and deducted from the first tuition payment)

      60 ECTS in the first academic year:

      • EU students: €9,000 (€150/ECTS credit)
      • Non EU students: €13,500 (€225/ECTS credit)

      * Pending approval by the Regional government of Madrid for 2020/2021

       

      ✎│Programme’s fees


      NOTE: The enrolment fees do not include the cost of issuing the master’s degree certificate.​

      Additional information

      • You may enrol on the master’s degree after completing the admission process and receiving formal confirmation of your acceptance.
      • When performing the enrolment you can choose between Full-time enrolment or Part-time enrolment.
      • The email address provided upon enrolment will be used for formal communications; students are therefore kindly requested to check their mail regularly.
      • Pursuant to the regulations of the Universidad Carlos III de Madrid, a student failing to pay any part of the fees will not be admitted and the enrolment process will be terminated. In cases of cancellation of enrolment due to non-payment, the University may demand the payment of the pending amounts for enrolment in previous academic courses as a prior condition of enrolment.
        No diploma or certificate will be issued if a student has any outstanding payments.

      ✎│Enrolment master’s programmes

      ✎│ECTS credits recognition

  • SCHOLARSHIPS

    UC3M GRANTS FOR ACADEMIC YEAR 2020/2021

    CALL AM01-20/21 * │ CLOSED

    For the academic year 2020-2021 a call has been published for a maximum of 10 grants for payment of the net enrolment fees for students accepted into the Master’s, with the following provision:

    • 5 grants of € 1,500
    • 5 grants of € 3,000

    To apply, you must have completed the application for admission to the Master’s.

     

    Application deadline: 31st May 2020

    Resolutions: February, April and June 2020

    📌 Published 1st Resolution dated 26/03/2020

    📌 Published 2nd Resolution dated 19/05/2020


    * The number of grants and amounts specified in the Annex to the notice may vary depending on the conditions of the candidates who apply for them. They may not even be allocated if decided so by the Selection Committee for each programme.
     

    Grants

    ☛ UC3M e-bulletin (BOEL) in Spanish

    General information on grants and scholarships

    For more information on specific grants of interest awarded by UC3M and by other agencies or organisations.

    🎓 Grants to study a University Master’s

  • PRACTICAL INFORMATION
  • INTERNATIONAL

    International Programs

    The Master of Science in Marketing at UC3M offers students a unique opportunity to extend their curriculum studying complementary disciplines, ranging from Finance, Management, Information Systems, or Accountancy, to Economics, and languages improve their curriculum visiting prestigious universities, in a period of 3 months (September – December), after finished the regular program, under 2 different exchange programs:

    These agreements are integrated in the LIFELONG LEARNING PROGRAM: HIGHER EDUCATION (ERASMUS +).

     

    University Logos Master Marketing

    Official recognition

    Students receive formal recognition for their academic study period abroad in the transcript of records and in the degree certificate.

     

    Admission

    Interested students must request admission to the International Program to the Master’s direction (at the end of the second term). The admission to the program will be decided by the Master’s direction on the basis of the academic excellence. There are a limited number of places available.

    After being admitted into the International Complement program, the enrolment application and fees for any subject in our partner universities will be managed directly from Universidad Carlos III.

    The University will offer scholarships for all the students admitted to the program, awarded on the basis of academic excellence/record within the Master’s.

    Incoming Students should check the scholar calendar in here. Course registration changes can be done the first week of September (till Sep 6th for 1st semester) or the first week of January (till Jan 11th for 2nd semester). It is compulsory to attend classes. Exams are on-site. Distance exams are not allowed.