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Master of Science in Marketing

Graduate School of Business

Direction
Prof. Mercedes Esteban Bravo
Deputy Direction
Prof. Alicia Barroso Ludeña
Language
English
Attendance
On-campus, Blended Learning
Credits
60
Campus
Madrid - Puerta de Toledo
Applications

Attendance On-campus (48 places):  Opening December 1st 

Attendance Blended Learning (12 places):  Opening December 1st 

Departments
Business Administration

MORE INFORMATION HERE

For more information click on the link and contact us

 

APPLICATION FOR ADMISSION

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  • Inicio

    The MSc in Marketing at Universidad Carlos III de Madrid (UC3M) is a one year full time program offered in Madrid (Spain). The program is designed to provide a high quality specialization in the marketing discipline with an international perspective.

    The hallmark of our program combines the rigor of cutting-edge analytic tools embedded by academic researchers, with the down-to-earth contribution of experienced professionals.

    This program offers you specialization in 2 areas of marketing: 

    • MARKETING MANAGEMENT, aimed at students who are interested in a general career in marketing.
    • ​DIGITAL MARKETING, aimed at students who are interested in focusing on strategies and practices in digital marketing.
    _______
    Graduates in the 20-21 academic year

    Graduation of the Master in Marketing, class of 2020, July 5, 2021

    foto de alumnas asistiendo a una clase

    Reasons to study master in marketing

    │MASTER IN NUMBERS

    • ☛ Individual attention (aproximately 40 students per class).
    • ☛ Over 80% of students are international, representing 20 countries.
    • ☛ More than 60% got a job offer before completion of studies.
    • ☛ Merit-based Scholarships (up to 50% of the total EU fees)
    • 1-year program
  • CURRICULUM
  • FACULTY

    UC3M FACULTY

    • BARROSO, ALICIA
      Department of Business Administration
      Associate Professor
      PhD
      Brief CV
    • CALZADA PRADO, JAVIER
      Department of Library and Information Science
      Visiting Lecturer
      PhD
      Brief CV
    • CERVIÑO, JULIO
      Department of Business Administration
      Associate Professor
      PhD
      Brief CV
    • DE VRIES, ELINE
      Department of Business Administration
      Assistant Professor
      PhD
      Brief CV
    • DE RUS, JUAN
      Department of Business Administration
      Assistant Professor
      Adjunct Senior Manager
      NEOVANTAS
      Brief CV
    • DUQUE, LOLA
      Department of Business Administration
      Associate Professor
      PhD
      Brief CV
    • ESTEBAN BRAVO, MERCEDES
      Department of Business Administration
      Full Professor
      PhD
      Brief CV
    • KAISER, REGINA
      Department of Statistics
      Associate Professor
      PhD
      Brief CV
    • LADO COUSTE, NORA
      Department of Business Administration
      Full Professor
      PhD
      Brief CV
    • LEE, HYUNJUNG (CRYSTAL)​
      Department of Business Administration
      Assistant Professor
      PhD
    • MORATO LARA, JORGE LUIS
      Department of Computer Science
      PhD Hired Professor
      PhD
      Brief CV
    • MELERO SALVADOR, JOSE ALEJANDRO
      Department of Communication and Media Studies
      Assistant Professor
      PhD
      Brief CV
    • MELNYK, VLADIMIR
      Department of Business Administration
      Assistant Professor
      PhD
      Brief CV
    • MUÑOZ BULLON, FERNANDO
      Department of Mechanical Engineering
      Associate Professor
      Engineer
      Brief CV
    • RICO MUÑOZ, RAMÓN
      Department of Business Administration
      Associate Professor
      PhD
    • VIDAL SANZ, JOSE MANUEL
      Department of Business Administration
      Full Professor
      PhD
      Brief CV

    EXTERNAL FACULTY

    • BARRERA, ALEJANDRO
      Entrepreneur & Strategic consultant
      Founder & CEO
      PRESS42
    • CERRADA, GABRIEL
      CEO
      Master in Business and Administration (MBA)
      GROUP OVERLAP
    • EL BANNA, ALIA
      Associate Professor, UFV
      Ph.D. in Management (International Marketing)
    • GÓMEZ MARTÍN, ÁLVARO
      Country Manager Spain
      Dual degree in Law and Business Administration
      ELOGIA
    • MORENO WARLETA, GONZALO
      PhD in Marketing, UCM
      Independent Consultant
    • MORO, JOSE PEDRO
      CSPs, ISVs, Startups & Developer Ecosystem Manager
      Degree in Law
      IBM Digital Business Group
    • PARRAGA-RODRÍGUEZ, SUSANA
      DG Economics, Statistics and Research
      BANK OF SPAIN
    • SAURA, JOSÉ RAMÓN
      Associate Professor, URJC
      International PhD in Digital Marketing (HBS, LSBU & URJC)
      Marketing Mentor in Google Developer Programs
      Organizer in GOOGLE DEVELOPER GROUP MADRID
    • SECO BENEDICTO, MAITE
      PhD in Economics
      SENIOR ADVISORS S.L.
    • VILLANUEVA, PABLO
      MBA - University of Houston, USA
      Director of Pricing
      WOLTERS KLUWER LEGAL & REGULATORY DIVISION
      Director of Customer Experience
      WOLTERS KLUWER SPAIN & PORTUGAL
    • WOOLLEY, JAMIE
      B.A. Management
      Field Marketing
      LIFERAY, INC
       
  • ADMISSION
    • ADMISSION

      Application

      The request is made electronically through our application. Before starting the admission process, please, read the following information:

      Requirements

      All applicants must have a Bachelor’s or equivalent degree (three or more years of university studies) from an official university. Students in the last year of their Bachelor’s studies may also apply for admission; their application will be considered upon confirmation that they have successfully completed their Bachelor’s programme.

       

      Admission criteria

      Admission will be decided by the Master Academic Committee. The Committee will search for the best candidates for the program on the basis of the following criteria:

      • Academic Excellence: Successful applicants will have excellent bachelor’s degree results and the appropriate education to make the most of the programme. The Committee value the presentation of the Graduate Record Examination (GRE) or the Graduate Management Admission Test (GMAT) results, and other courses as evidences in candidates’ education.
      • English language: The Committee will analyse the accreditations presented by the applicants, giving priority to the most satisfactory ones.
      • Interviews: At discretion, interviews may be used to evaluate and assess a candidate's fit with our program.

      language requirements

      Since English is the official language of the programme, a high level of written and spoken English is required. This knowledge can be accredited with the results of an official C1 English diploma (CEFR) including evaluation of the 4 areas: listening, reading, speaking and writing. As a general rule, the following minimum scores for other certificates are required:

      • TOEFL (iBT): 95-120
      • IELTS: 7.0 - 8.0
      • Cambridge ESOL: Certificate in Advanced English (CAE)
      • TOIEC (Four skills): 1096 - 1345

      The language requirements will not be required to those students whose mother tongue is English or students who have completed their undergraduate studies in English, upon presentation of the relevant documentation.

      students with foreign university degrees

      Once admitted to the Master’s, students with university degrees issued by a higher education institution belonging to an educational system outside the EHEA, must provide, for enrolment, the diploma, legalized by diplomatic procedures or by means of The Hague Apostille. They must also submit the transcript of records, with the grade point average, duly legalized.

      More information about Legalization of Foreign Documents.

      If needed, documents must be accompanied by an official sworn translation into Spanish.

    • ENROLLMENT

      FEES *

      2021-2022 Academic year

       

      Reservation fee: €1,500

      • it will be paid once the student receives notification of admission to the master’s, and deducted from the first tuition payment
      • the reservation fee will only be refunded if the master program is cancelled

      60 ECTS in the first academic year:

      • EU students: €9,000 (€150/ECTS credit)
      • Non EU students: €13,500 (€225/ECTS credit)

       

      ✎│Programme’s fees


      NOTE: The enrolment fees do not include the cost of issuing the master’s degree certificate.​

       


      * Pending approval by the Community of Madrid for the academic year 21/22

      Additional information

      • You may enrol on the master’s degree after completing the admission process and receiving formal confirmation of your acceptance.
      • When performing the enrolment you can choose between Full-time enrolment or Part-time enrolment.
      • The email address provided upon enrolment will be used for formal communications; students are therefore kindly requested to check their mail regularly.
      • Pursuant to the regulations of the Universidad Carlos III de Madrid, a student failing to pay any part of the fees will not be admitted and the enrolment process will be terminated. In cases of cancellation of enrolment due to non-payment, the University may demand the payment of the pending amounts for enrolment in previous academic courses as a prior condition of enrolment.
        No diploma or certificate will be issued if a student has any outstanding payments.

      ✎│Enrolment master’s programmes

      ✎│ECTS credits recognition

  • SCHOLARSHIPS

    UC3M GRANTS FOR ACADEMIC YEAR 2021/2022

    CALL AM010-21/22

    For the 2021-2022 academic year, a call has been made for a maximum of 4 grants for the payment of tuition fees for Master's degree students, with the following provision:

    • 4 grants of €900

    The application and the required documentation must be submitted through the following electronic form.

     

    Application deadline: 8th December 2021

    Resolutions: successful applicants will be notified individually

     

    Grants

    ☛ UC3M e-bulletin (BOEL) in Spanish

    General information on grants and scholarships

    For more information on specific grants of interest awarded by UC3M and by other agencies or organisations.

    🎓 Grants to study a University Master’s

  • PRACTICAL INFORMATION
  • INTERNATIONAL

    International Programs

    The Master of Science in Marketing at UC3M offers students a unique opportunity to extend their curriculum studying complementary disciplines, ranging from Finance, Management, Information Systems, or Accountancy, to Economics, and languages improve their curriculum visiting prestigious universities, in a period of 3 months (September – December), after finished the regular program, under 2 different exchange programs:

    These agreements are integrated in the LIFELONG LEARNING PROGRAM: HIGHER EDUCATION (ERASMUS +).

     

    University Logos Master Marketing

    Official recognition

    Students receive formal recognition for their academic study period abroad in the transcript of records and in the degree certificate.

     

    Admission

    Interested students must request admission to the International Program to the Master’s direction (at the end of the second term). The admission to the program will be decided by the Master’s direction on the basis of the academic excellence. There are a limited number of places available.

    After being admitted into the International Complement program, the enrolment application and fees for any subject in our partner universities will be managed directly from Universidad Carlos III.

    The University will offer scholarships for all the students admitted to the program, awarded on the basis of academic excellence/record within the Master’s.

    Incoming Students should check the scholar calendar in here. Course registration changes can be done the first week of September (till Sep 6th for 1st semester) or the first week of January (till Jan 11th for 2nd semester). It is compulsory to attend classes. Exams are on-site. Distance exams are not allowed.

  • MODALITIES
    • Inicio

      BLENDED LEARNING MODALITY *

      This master's degree is offered in two modalities: 100% face-to-face and blended learning.

      The blended learning modality is a system where students receive instruction from a teacher in a physical classroom during the 1st semester and via online during the 2nd semester.

      While distance learning semester, the student must follow the traditional face-to-face class activities online such as live streaming lectures, tasks, exercises, or any other work required to pass each subject. Distance learning is carried out remotely by using the education platform Aula Global and its applications (Blackboard Collaborate, Wooclap, Kaltura, among others).

      All the teaching material is available in Aula Global, with the support and guidance of their professor.


      Blended learning modality is offer if there are at least 6 students enrolled.

       

      * Pending approval for the 2022-2023 academic year

      Master’s program

      SEMESTER 1
      Face-to-face learning. Lectures on campus
      Face-to-face exams
      SEMESTER 2
      Online learning. Online synchronous lectures and assignments
      Face-to-face exams and master’s thesis defense in June

      Teaching takes place from Monday to Friday, in the mornings (Madrid time, CET). Classes last for 3 hours per week and subject; the first part (1.5 hour) is devoted to theoretical lectures, and the second part is dedicated to practical activities where the "theoretical" knowledge gained in lectures and readings is put into practice. The students of the blended model will follow the sessions synchronously (in exceptional cases, the theory can be followed asynchronously using a post-recorded lecture if there are huge differences between student’s local time and Madrid time).

      Admission and Enrollment

      The admission and enrollment processes will be the same for both modalities.

      Please check the corresponding sections on the Master's website.

    • CURRICULUM

      O = Obligatorio: 33 ECTS

      OP = Optativas: 21 ECTS*

      TFM= Trabajo Fin de Máster: 6 ECTS

      *12 ECTS según itinerario elegido (mismo itinerario 1º y 2º ct) + 9 ECTS de elección libre

      (1) Las asignaturas optativas serán impartidas solo si hay un mínimo de 10 alumnos matriculados.

      (2) Las prácticas  en Empresa asignadas no deberán exceder de 20 horas a la semana.

    • MATERIAL RESOURCES

      Specific information systems for blended-learning modality

      Universidad Carlos III de Madrid uses the BlackBoard Collaborate system so that students can follow the online sessions synchronously, at the same time that some of their classmates do so in the classroom.

       

      TECHNOLOGICAL REQUIREMENTS

      In order to use this tool, the student must have:

      • A device with internet connection
      • A device with a microphone and, optionally, a camera to actively participate in the session.

      BlackBoard Collaborate is a tool that works on a large number of web browsers that only supports the two most recent versions of the stable channel of the following browsers: Chrome (recommended on Windows, Linux and Mac, and for Android mobile devices), Firefox, Safari (recommended for iOS and iPadOS mobile devices). 

      In order to use this system, the student needs to have the following technical equipment:

      • Web browser, both from your computer and from your cell phone. It is not necessary to install any additional application. Compatible browsers are (remember that they have to be updated): *Chrome or *Safari 11
      • Internet connection: preferably by network cable, if not wifi; as a last option use mobile data, since it is a videoconferencing system that consumes a lot of data. Traffic increases the more videos and applications are shared during the session. 
      • Minimum connection: (48 kbps audio + 360 kps x each video + 500 kbps content) A 3G connection might be sufficient, but as it depends on the number of people connected, it is better, as mentioned above, to connect from a network that guarantees at least 8Mbps. 
      • You can check your connection quality for example through this speed test page.

       

      ACCESS TO BLACKBOARD SESSIONS

      The student will be able to access sessions created in BlackBoard Collaborate through two options:

      • The Aula Global platform with the student's credentials and once inside go to the course whose activities they wish to view.
      • On this page the student will be able to access the list of course activities and will be able to see the active sessions, future sessions and recorded sessions to be able to view them in case they are not synchronous.
      • Through direct access via URL that the manager or the teacher will send to the students. In this case they will access directly to the link provided.

      Active Learning

      The applications integrated in Aula Global are:

      BlackBoard Collaborate

      This system allows the student to follow the synchronous sessions at the same time as the rest of his classmates do in the classroom, and to actively participate in them, or to access them later when the student has different schedules. These classes will be recorded with the authorization of the students present in the classroom.

      In order to encourage the active participation of students and faculty, Universidad Carlos III de Madrid has implemented the following tools for the dynamization of classes:

      Wooclap

      This tool allows students to participate in classes through quick surveys that can be answered from their mobile device.

      For the professor, this is a way to check if the content is really being understood, since the results of the surveys are obtained in real time. There are a multitude of possibilities: polls, questionnaires, brainstorms or image searches are some of the options.

       

      Kaltura

      This is a dynamization system that allows both professors and students to incorporate multimedia content into their courses. In this way, professors are able to create all kinds of audio and video content to add to their classes. Students also have their own space where they can upload multimedia content to incorporate into their deliveries.

      Training for students in the use of teaching tools

      At the beginning of the academic year, the University offers incoming students training sessions on the use of distance learning applications, coordinated by the UC3M Vice-Rector's Office for Strategy and Digital Education. You will receive specific instructions and the schedule of these training sessions from your Master's manager.

      During these days the student receives training sessions on Aula Global (Moodle):

      • How to have access to the contents and tasks that each teacher uploads to the application
      • Use of forums for active participation
      • Access to questionnaires and grades