Graduate School of Business
- Direction
- Prof. Mercedes Esteban Bravo
- Deputy Direction
- Prof. Alicia Barroso Ludeña
- Language
- English
- Attendance
- On-campus
- Credits
- 60
- Campus
- Madrid - Puerta de Toledo
- Applications
-
☛ Places available: 48
- Departments
- Business Administration Department
MORE INFORMATION HERE
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APPLICATION FOR ADMISSION
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The MSc in Marketing at Universidad Carlos III de Madrid (UC3M) is a one year full time program offered in Madrid (Spain). The program is designed to provide a high quality specialization in the marketing discipline with an international perspective.
The hallmark of our program combines the rigor of cutting-edge analytic tools embedded by academic researchers, with the down-to-earth contribution of experienced professionals.
This program offers you specialization in 2 areas of marketing:
- MARKETING MANAGEMENT, aimed at students who are interested in a general career in marketing.
- DIGITAL MARKETING, aimed at students who are interested in focusing on strategies and practices in digital marketing.
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│MASTER IN NUMBERS
- ☛ Individual attention (aproximately 40 students per class).
- ☛ Over 80% of students are international, representing 20 countries.
- ☛ More than 60% got a job offer before completion of studies.
- ☛ Merit-based Scholarships (up to 50% of the total EU fees)
- ☛ 1-year program
- CURRICULUM
- CURRICULUM
Year 1 - Semester 1
First Term Subjects ECTS TYPE Language Strategic Marketing 3 C Qualitative Methods and Survey Analysis 3 C Data Analysis in Marketing 3 C Economics for Business 3 C Consumer Behaviour 3 C Second term Subjects ECTS TYPE Language Marketing Management 3 C Retail and Channel Management 3 C Market Analysis and Experimental Research 3 C Track Marketing Management New product development 3 E Pricing 3 E Track Digital Marketing Marketing SEO 3 E Paid Digital Media 3 E Year 1 - Semester 2
Third term Subjects ECTS TYPE Language CRM and Business Intelligence 3 C Communication and Advertising 3 C Marketing Plan and Control 3 C Track Marketing Management Product and Brand Management 3 E Digital Marketing 3 E Track Digital Marketing Digital Commerce 3 E Content Marketing and Social Media 3 E Fourth Term Subjects ECTS TYPE Language Corporate Strategy 3 E Sales Force and Key Account Management 3 E Management skills and Leaderships 3 E Advanced Topics in Marketing 3 E International Marketing and Trade 3 E Services Marketing 3 E Internship 6 E MASTER'S THESIS Subjects ECTS TYPE Language Masters Thesis 6 C C = Compulsory: 33 ECTS
E = Elective courses: 21 ECTS*
Master's Thesis: 6 ECTS
*12 ECTS per track chosen (same track 1st and 2nd ct) + 9 ECTS free choice
(1) Elective courses will only be offered if there is a minimum of 10 enrolled students.
(2) Internship assignments should not exceed 20 hours per week.
course Programs
- QUALITY
General Course Information
☛ First year offered: 2012
PROGRAMME’S QUALITY ASSURANCE
The Academic Committee of the Master’s programme complies with the SGIC-UC3M and it is responsible for the follow-up, analysis, review, assessment and quality of the program, it contributes with proposals to improve the program and produces the “Memoria Académica de Titulación” (Programme Report).
FACULTY AND COURSE PLAN
Graduate Profile and Competences
- CURRICULUM
- FACULTY
UC3M FACULTY
- BARROSO, ALICIA
Department of Business Administration
Associate Professor
PhD
Brief CV
- CERVIÑO, JULIO
Department of Business Administration
Associate Professor
PhD
Brief CV
- DE VRIES, ELINE
Department of Business Administration
Assistant Professor
PhD
Brief CV
- DE RUS, JUAN
Department of Business Administration
Assistant Professor
Adjunct Senior Manager
NEOVANTAS
Brief CV
- DUQUE, LOLA
Department of Business Administration
Associate Professor
PhD
Brief CV
- ESTEBAN BRAVO, MERCEDES
Department of Business Administration
Full Professor
PhD
Brief CV
- KAISER, REGINA
Department of Statistics
Associate Professor
PhD
Brief CV
- LADO COUSTE, NORA
Department of Business Administration
Full Professor
PhD
Brief CV
- LEE, HYUN JUNG (CRYSTAL)
Department of Business Administration
Assistant Professor
PhD
Brief CV
- MELERO SALVADOR, JOSE ALEJANDRO
Department of Communication and Media Studies
Associate Professor
PhD
Brief CV
- MORATO LARA, JORGE LUIS
Department of Computer Science
PhD Hired Professor
PhD
Brief CV
- MELNYK, VLADIMIR
Department of Business Administration
Assistant Professor
PhD
Brief CV
- MUÑOZ BULLON, FERNANDO
Department of Mechanical Engineering
Associate Professor
Engineer
Brief CV
- RAHIL, HOSSEINI
Department of Business Administration
Assistant Professor
PhD
- RICO MUÑOZ, RAMÓN
Department of Business Administration
Full Professor
PhD
Brief CV
- VIDAL SANZ, JOSE MANUEL
Department of Business Administration
Full Professor
PhD
Brief CV
EXTERNAL FACULTY
- BARRERA, ALEJANDRO
Entrepreneur & Strategic consultant
Founder & CEO
PRESS42
- CERRADA, GABRIEL
CEO
Master in Business and Administration (MBA)
GROUP OVERLAP
- EL BANNA, ALIA
Associate Professor, UFV
Ph.D. in Management (International Marketing)
- GÓMEZ MARTÍN, ÁLVARO
Country Manager Spain
Dual degree in Law and Business Administration
ELOGIA
- MORENO WARLETA, GONZALO
PhD in Marketing, UCM
Independent Consultant
- MORO, JOSE PEDRO
Independent advisor and consultant
Degree in Law
IBM Digital Business Group
- PARRAGA-RODRÍGUEZ, SUSANA
DG Economics, Statistics and Research
BANK OF SPAIN
- SAURA, JOSÉ RAMÓN
Associate Professor, URJC
International PhD in Digital Marketing (HBS, LSBU & URJC)
Marketing Mentor in Google Developer Programs
Organizer in GOOGLE DEVELOPER GROUP MADRID
- SECO BENEDICTO, MAITE
PhD in Economics
SENIOR ADVISORS S.L.
- VILLANUEVA, PABLO
MBA - University of Houston, USA
Director of Pricing
WOLTERS KLUWER LEGAL & REGULATORY DIVISION
Director of Customer Experience
WOLTERS KLUWER SPAIN & PORTUGAL
- WOOLLEY, JAMIE
B.A. Management
Field Marketing
LIFERAY, INC
- BARROSO, ALICIA
- ADMISSION
- ADMISSION
Application
The request is made electronically through our application. Before starting the admission process, please, read the following information:
Requirements
All applicants must have a Bachelor’s or equivalent degree (three or more years of university studies) from an official university. Students in the last year of their Bachelor’s studies may also apply for admission; their application will be considered upon confirmation that they have successfully completed their Bachelor’s programme.
Admission criteria
Admission will be decided by the Master Academic Committee. The Committee will search for the best candidates for the program on the basis of the following criteria:
- Academic Excellence: Successful applicants will have excellent bachelor’s degree results and the appropriate education to make the most of the programme. The Committee value the presentation of the Graduate Record Examination (GRE) or the Graduate Management Admission Test (GMAT) results, and other courses as evidences in candidates’ education.
- English language: The Committee will analyse the accreditations presented by the applicants, giving priority to the most satisfactory ones.
- Interviews: At discretion, interviews may be used to evaluate and assess a candidate's fit with our program.
language requirements
Since English is the official language of the programme, a high level of written and spoken English is required. This knowledge can be accredited with the results of an official C1 English diploma (CEFR) including evaluation of the 4 areas: listening, reading, speaking and writing. As a general rule, the following minimum scores for other certificates are required:
- TOEFL (iBT): 95-120
- IELTS: 7.0 - 8.0
- Cambridge ESOL: Certificate in Advanced English (CAE)
- TOIEC (Four skills): 1096 - 1345
The language requirements will not be required to those students whose mother tongue is English or students who have completed their undergraduate studies in English, upon presentation of the relevant documentation.
students with foreign university degrees
Once admitted to the Master’s, students with university degrees issued by a higher education institution belonging to an educational system outside the EHEA, must provide, for enrolment, the diploma, legalized by diplomatic procedures or by means of The Hague Apostille. They must also submit the transcript of records, with the grade point average, duly legalized.
More information about Legalization of Foreign Documents.
If needed, documents must be accompanied by an official sworn translation into Spanish.
- ENROLLMENT
TUITION FEES*
Reservation fee: €1,500
- it will be paid once the student receives notification of admission to the master’s, and deducted from the first tuition payment
- the reservation fee will only be refunded if the master program is cancelled
60 ECTS in the first academic year:
- EU students: €9,000 (€150/ECTS credit)
- Non EU students: €13,500 (€225/ECTS credit)
NOTE: the indicated public prices do not include in any case, neither the ECTS corresponding to the Formative Complements that the student must take (only master's degrees with previous Formative Complements), nor the cost of issuing the master’s degree certificate.
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* Current fees for the 22/23 academic year, pending approval by the Community of Madrid for the 23/24 academic year.
Additional information
- You may enrol on the master’s degree after completing the admission process and receiving formal confirmation of your acceptance.
- When performing the enrolment you can choose between Full-time enrolment or Part-time enrolment.
- The email address provided upon enrolment will be used for formal communications; students are therefore kindly requested to check their mail regularly.
- Pursuant to the regulations of the Universidad Carlos III de Madrid, a student failing to pay any part of the fees will not be admitted and the enrolment process will be terminated. In cases of cancellation of enrolment due to non-payment, the University may demand the payment of the pending amounts for enrolment in previous academic courses as a prior condition of enrolment.
No diploma or certificate will be issued if a student has any outstanding payments.
- ADMISSION
- SCHOLARSHIPS
UC3M scholarships FOR ACADEMIC YEAR 2023/2024
CALL AM01-23/24 *
For the academic year 2023-2024 a call has been published for a maximum of 10 scholarships for payment of the net enrolment fees for students accepted into the Master’s, with the following provision:
- 5 scholarships of €1,500
- 5 scholarships of €3,000
To apply, you must have completed the application for admission to the Master’s.
Application deadline: 31st May 2023
Partial resolutions:
- first partial resolution: published on 28/02/2023
- second partial resolution: published on 25/05/2023
- third and final resolution: from June 20, 2023
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General information on scholarships
For more information on specific scholarships of interest awarded by UC3M and by other agencies or organisations.
- PRACTICAL INFORMATION
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- MORE INFORMATION
Additional Information
Living Madrid, accommodation, ID card, inssurance...
Jobs/Internships
What is Marketing
Marketing is a broad and dynamic discipline. Learn more about Marketing on MarketingUC3M Blog
Testimonials
- ALUMNI
Alumni MSc in marketing (AM2K)
Welcome to the official site of Master’s in Marketing Student Club.
This association aims to:
- Build an international community of marketing professionals.
- Provide opportunities to meet with alumni and current students of the master.
Here are some ways for you to stay involved in the UC3M marketing community:
- Join the LinkedIn Alumni Marketing Association of UC3M group to stay connected with alumni.
- Join our biannual networking event and meet all alumni and students of the Master in Marketing.
- Volunteer as a mentor for current and prospective students. Your responsibility as a mentor will be to reply back to student inquiries about the industry you work in, your career path, and your perspective on how to make the most of their time at UC3M.
- Pass on job opportunities to current students and alumni. (Job vacancies)
The official Master in Marketing Alumni group for the Universidad Carlos III de Madrid Group membership is exclusively reserved for degree-program alumni, faculty, currently-enrolled students, and program staff.
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- INTERNATIONAL
International Programs
The Master of Science in Marketing at UC3M offers students a unique opportunity to extend their curriculum studying complementary disciplines, ranging from Finance, Management, Information Systems, or Accountancy, to Economics, and languages improve their curriculum visiting prestigious universities, in a period of 3 months (September – December), after finished the regular program, under 2 different exchange programs:
- International Exchange program in the Baruch College, Zicklin School of Business (The City University of NY, CUNY) in the USA.
- The European extension programs such as Copenhagen Business School (Denmark), Whu (Germany), Maastricht & Tilburg (The Netherlands).
These agreements are integrated in the LIFELONG LEARNING PROGRAM: HIGHER EDUCATION (ERASMUS +).
Official recognition
Students receive formal recognition for their academic study period abroad in the transcript of records and in the degree certificate.
Admission
Interested students must request admission to the International Program to the Master’s direction (at the end of the second term). The admission to the program will be decided by the Master’s direction on the basis of the academic excellence. There are a limited number of places available.
After being admitted into the International Complement program, the enrolment application and fees for any subject in our partner universities will be managed directly from Universidad Carlos III.
The University will offer scholarships for all the students admitted to the program, awarded on the basis of academic excellence/record within the Master’s.
Incoming Students should check the scholar calendar in here. Course registration changes can be done the first week of September (till Sep 6th for 1st semester) or the first week of January (till Jan 11th for 2nd semester). It is compulsory to attend classes. Exams are on-site. Distance exams are not allowed.
- International Exchange program in the Baruch College, Zicklin School of Business (The City University of NY, CUNY) in the USA.