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Master of Science in Marketing

Graduate School of Business

Imagen presentación del máster
Direction
Prof. Mercedes Esteban Bravo
Deputy Direction
Prof. Alicia Barroso Ludeña
Language
English
Attendance
On-campus
Credits
60
Campus
Madrid - Puerta de Toledo
Applications

 Open 

☛  Places available: 48

MASTER'S DAYS 2024 | 27/02 | 16-17 H | REGISTRATION

Departments
Business Administration Department

CONTACT

Click here and make your query

 

APPLICATION FOR ADMISSION

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  • Inicio

    The MSc in Marketing at Universidad Carlos III de Madrid (UC3M) is a one year full time program offered in Madrid (Spain). The program is designed to provide a high quality specialization in the marketing discipline with an international perspective.

    The hallmark of our program combines the rigor of cutting-edge analytic tools embedded by academic researchers, with the down-to-earth contribution of experienced professionals.

    This program offers you specialization in 2 areas of marketing: 

    • MARKETING MANAGEMENT, aimed at students who are interested in a general career in marketing.
    • ​DIGITAL MARKETING, aimed at students who are interested in focusing on strategies and practices in digital marketing.

    Also, you can strengthen your job market value by graduating with two master’s degrees in two years: MSc in Marketing - UC3M and MSc in Business Intelligence and Analytics - Stevens Institute of Technology, in NY, USA. With our dual degree, you will focus your career on a distinct field of study: marketing analytics. You’ll develop a unique profile, enabling you to help solve complex business issues with the most advanced business intelligence tools.

    _______
    Graduates in the 20-21 academic year

    Graduation of the Master in Marketing, class of 2020, July 5, 2021

    Reasons to study master in marketing

    │MASTER IN NUMBERS

    • ☛ Individual attention (aproximately 40 students per class).
    • ☛ Over 80% of students are international, representing 20 countries.
    • ☛ More than 60% got a job offer before completion of studies.
    • ☛ Merit-based Scholarships (up to 50% of the total EU fees)
    • 1-year program
  • CURRICULUM
  • FACULTY

    UC3M FACULTY

    • BARROSO, ALICIA
      Department of Business Administration
      Associate Professor
      PhD
      Brief CV
    • CALZADA PRADO, FRANCISCO JAVIER
      Department of Library and Information Science
      Associate Professor
      PhD
      Brief CV
    • CERVIÑO, JULIO
      Department of Business Administration
      Associate Professor
      PhD
      Brief CV
    • DE VRIES, ELINE
      Department of Business Administration
      Assistant Professor
      PhD
      Brief CV
    • DE RUS, JUAN
      Department of Business Administration
      Assistant Professor
      Adjunct Senior Manager
      NEOVANTAS
      Brief CV
    • DUQUE, LOLA
      Department of Business Administration
      Associate Professor
      PhD
      Brief CV
    • ESTEBAN BRAVO, MERCEDES
      Department of Business Administration
      Full Professor
      PhD
      Brief CV
    • KAISER, REGINA
      Department of Statistics
      Associate Professor
      PhD
      Brief CV
    • LADO COUSTE, NORA
      Department of Business Administration
      Full Professor
      PhD
      Brief CV
    • LEE, HYUN JUNG (CRYSTAL)​
      Department of Business Administration
      Assistant Professor
      PhD
      Brief CV
    • MELERO SALVADOR, JOSE ALEJANDRO
      Department of Communication and Media Studies
      Associate Professor
      PhD
      Brief CV
    • MORATO LARA, JORGE LUIS
      Department of Computer Science
      PhD Hired Professor
      PhD
      Brief CV
    • MELNYK, VLADIMIR
      Department of Business Administration
      Assistant Professor
      PhD
      Brief CV
    • MUÑOZ BULLON, FERNANDO
      Department of Mechanical Engineering
      Associate Professor
      Engineer
      Brief CV
    • RAHIL, HOSSEINI
      Department of Business Administration
      Assistant Professor
      PhD
    • RICO MUÑOZ, RAMÓN
      Department of Business Administration
      Full Professor
      PhD
      Brief CV
    • VIDAL SANZ, JOSE MANUEL
      Department of Business Administration
      Full Professor
      PhD
      Brief CV

    EXTERNAL FACULTY

    • BARRERA, ALEJANDRO
      Entrepreneur & Strategic consultant
      Founder & CEO
      PRESS42
    • CERRADA, GABRIEL
      CEO
      Master in Business and Administration (MBA)
      GROUP OVERLAP
    • EL BANNA, ALIA
      Associate Professor, UFV
      Ph.D. in Management (International Marketing)
    • GÓMEZ MARTÍN, ÁLVARO
      Country Manager Spain
      Dual degree in Law and Business Administration
      ELOGIA
    • ITURRIAGA GANDINI, FÉLIX DE
      Master in Digital Business
      Master in Marketing and Sales
      RETAIL BOARD ADVISORS EUROPA
    • MORO, JOSE PEDRO
      Independent advisor and consultant
      Degree in Law
      IBM Digital Business Group
    • SECO BENEDICTO, MAITE
      PhD in Economics
      SENIOR ADVISORS S.L.
    • VILLANUEVA, PABLO
      MBA - University of Houston, USA
      Director of Pricing
      WOLTERS KLUWER LEGAL & REGULATORY DIVISION
      Director of Customer Experience
      WOLTERS KLUWER SPAIN & PORTUGAL
    • WOOLLEY, JAMIE
      B.A. Management
      Field Marketing
      LIFERAY, INC
       
  • ADMISSION
    • ADMISSION

      Application

      The request is made electronically through our application. Before starting the admission process, please, read the following information:

      Requirements

      All applicants must have a Bachelor’s or equivalent degree (three or more years of university studies) from an official university. Students in the last year of their Bachelor’s studies may also apply for admission; their application will be considered upon confirmation that they have successfully completed their Bachelor’s programme.

       

      Admission criteria

      Admission will be decided by the Master Academic Committee. The Committee will search for the best candidates for the program on the basis of the following criteria:

      • Academic Excellence: Successful applicants will have excellent bachelor’s degree results and the appropriate education to make the most of the programme. The Committee value the presentation of the Graduate Record Examination (GRE) or the Graduate Management Admission Test (GMAT) results, and other courses as evidences in candidates’ education.
      • English language: The Committee will analyse the accreditations presented by the applicants, giving priority to the most satisfactory ones.
      • Interviews: At discretion, interviews may be used to evaluate and assess a candidate's fit with our program.

      language requirements

      Since English is the official language of the programme, a high level of written and spoken English is required. This knowledge can be accredited with the results of an official C1 English diploma (CEFR) including evaluation of the 4 areas: listening, reading, speaking and writing. As a general rule, the following minimum scores for other certificates are required:

      • TOEFL (iBT): 95-120
      • IELTS: 7.0 - 8.0
      • Cambridge ESOL: Certificate in Advanced English (CAE)
      • TOIEC (Four skills): 1096 - 1345

      The language requirements will not be required to those students whose mother tongue is English or students who have completed their undergraduate studies in English, upon presentation of the relevant documentation.

      students with foreign university degrees

      Once admitted to the Master’s, students with university degrees issued by a higher education institution belonging to an educational system outside the EHEA, must provide, for enrolment, the diploma, legalized by diplomatic procedures or by means of The Hague Apostille. They must also submit the transcript of records, with the grade point average, duly legalized.

      More information about Legalization of Foreign Documents.

      If needed, documents must be accompanied by an official sworn translation into Spanish.

    • ENROLLMENT

      TUITION FEES*

      Reservation fee: €1,500

      • it will be paid once the student receives notification of admission to the master’s, and deducted from the first tuition payment
      • the reservation fee will only be refunded if the master program is cancelled

      60 ECTS in the first academic year:

      • EU students: €9,000 (€150/ECTS credit)
      • Non EU students: €13,500 (€225/ECTS credit)

      ✎│Tuition fees
       

      NOTE: the indicated public prices do not include in any case, neither the ECTS corresponding to the Formative Complements that the student must take (only master's degrees with previous Formative Complements), nor the cost of issuing the master’s degree certificate.

      _______

      * Current fees for the 23/24 academic year, pending approval by the Community of Madrid for the 24/25 academic year.

      Additional information

      • You may enrol on the master’s degree after completing the admission process and receiving formal confirmation of your acceptance.
      • When performing the enrolment you can choose between Full-time enrolment or Part-time enrolment.
      • The email address provided upon enrolment will be used for formal communications; students are therefore kindly requested to check their mail regularly.
      • Pursuant to the regulations of the Universidad Carlos III de Madrid, a student failing to pay any part of the fees will not be admitted and the enrolment process will be terminated. In cases of cancellation of enrolment due to non-payment, the University may demand the payment of the pending amounts for enrolment in previous academic courses as a prior condition of enrolment.
        No diploma or certificate will be issued if a student has any outstanding payments.

      ✎│Enrolment master’s programmes

      ✎│ECTS credits recognition

  • SCHOLARSHIPS

    UC3M SCHOLARSHIPS FOR ACADEMIC YEAR 2024/2025

    CALL AM01-24/25 *

    For the academic year 2024-2025 a call has been published for a maximum of 10 scholarships for payment of the net enrolment fees for students accepted into the Master’s, with the following provision:

    • 5 scholarships of €1,500
    • 5 scholarships of €3,000

    To apply, you must have completed the application for admission to the Master’s.
     

    Application deadline: May 31, 2024
     

    Partial resolutions:

    • first partial resolution: from February 21, 2024
    • second partial resolution: from April 27, 2024
    • third partial resolution: from June 20, 2024

    * The number of grants and amounts specified in the call, may vary depending on the conditions of the candidates who apply to them, can be even deserted as assessed by the Selection Committee for each program.

    _______

    📚 │ Scholarships

    💻 │ UC3M e-bulletin (BOEL) in Spanish

    General information on scholarships

    For more information on specific scholarships of interest awarded by UC3M and by other agencies or organisations.

    🎓 │ Scholarships to study a University Master

  • PRACTICAL INFORMATION
  • INTERNATIONAL

    International Programs

    The Master of Science in Marketing at UC3M offers students a unique opportunity to extend their curriculum.

    EXTEND YOUR STUDIES

    Students can extend their studies by studying complementary disciplines, ranging from Finance, Management, Information Systems, or Accountancy, to Economics, and languages to improve their curriculum by visiting prestigious universities, in a period of 3 months (September – December), after finishing the regular program, under 2 different exchange programs:

    • EXTENSION PROGRAM IN THE USA. (12 months in Madrid + 4 months in NYC)
      Upon completion of the master’s in marketing program in Madrid, our students have the opportunity to extend their education at BARUCH COLLEGE, Zicklin School Of Business (City University of New York, CUNY) in NYC, the USA.
    • EXTENSION PROGRAM IN EUROPE . (12 months in Madrid + 4 months in Europe)
      Upon completion of the Master in Marketing program in Madrid, our students have the opportunity to extend their education at other European institutions such as Copenhagen Business School (Denmark), WHU (Germany), Maastricht & Tilburg (The Netherlands). These agreements are integrated into the LIFELONG LEARNING PROGRAM: HIGHER EDUCATION (ERASMUS +).

    University Logos Master Marketing

    Official recognition

    Students receive formal recognition for their academic study period abroad in the transcript of records and in the degree certificate.
     

    Admission

    Interested students must request admission to the International Program to the Master’s direction (at the end of the second term). The admission to the program will be decided by the Master’s direction on the basis of the academic excellence. There are a limited number of places available.

    After being admitted into the International Complement program, the enrolment application and fees for any subject in our partner universities will be managed directly from Universidad Carlos III.

    The University will offer scholarships for all the students admitted to the program, awarded on the basis of academic excellence/record within the Master’s.

    Incoming Students should check the scholar calendar. Course registration changes can be done the first week of September (till Sep 6th for 1st semester) or the first week of January (till Jan 11th for 2nd semester). It is compulsory to attend classes. Exams are on-site. Distance exams are not allowed.

    DUAL DEGREE: UC3M - STEVENS INSTIUTE OF TECHNOLOGY (NY, USA)

    Master of Science in Marketing (UC3M) AND Master of Science in Business Intelligence and Analytics (Stevens institute of technology)

    The UC3M-MKT is taught over an 11-month period, and it is organized in four 7-week terms. During each of the first three terms, the students complete 15 ECTS credits. During the final term, the students complete 9 ECTS and start an End-of Master project for 6 credits. The project is often completed during the summer.

    The coordinated program will recognize some of the courses taken at UC3M to count for 12 credits toward the Stevens MBIA degree. The following credit conversion is established: 6 ECTS = 3 US credit hours. The following courses are deemed equivalent:
     

    Stevens Core Course Carlos III Compulsory Course
    MIS 631 Data Management (2 credits) /MIS 632 Data Management Lab (1 credit) Data Analysis in Marketing (3 ECTs) PLUS CRM and  Business Intelligence (3 ECTs)
    FIN 515 Financial Decision Making (3 credits) Marketing Plan and Control (3 ECTs) PLUS Economics for Business (3 ECTs)
    BIA 652 Multivariate Analytics (3 credits) Qualitative Methods and Survey Analysis (3 ECTs) PLUS Market Analysis and Experimental Research (3 ECTs)
    BIA 650 Optimization and Process Analytics (3 credits) Marketing Management (3 ECTs) PLUS Digital Marketing (3ECTs)

    The students will complete these courses during their first year in Madrid. Upon arrival at Stevens, the students would complete the following courses:

    Stevens Semester 1:

    • MIS 631 Data Management (2 credits) /MIS 632 Data Management Lab (1 credit)
    • FIN 515 Financial Decision Making (3 credits)
    • BIA 652 Multivariate Analytics (3 credits)
    • BIA 650 Optimization and Process Analytics (3 credits)

    Stevens Semester 2:

    • MIS 633 / 634 Business Intelligence & Data Integration (2 credits) / BI & Data Integration Lab (1 credit)
    • BIA 654 Experimental Design (3 credits)
    • BIA 672 Marketing Analytics (3 credits)
    • MIS 637 Data Analytics & Machine Learning (3 credits)

    Since all of Stevens's programs are STEM-designated, you could pursue employment in the US right after your graduation from Stevens.

    All students admitted to this coordinated program will receive a scholarship of $10,000.
     

    More information about tuition, fees, and cost of living