Master in Entrepreneurship and Business Venturing
Graduate School of Business
- Direction
- Prof. Alicia Rodríguez Márquez, Prof. María Jesús Nieto Sánchez
- Language
- Spanish
- Attendance
- On-campus
- Credits
- 60
- Campus
- Getafe
- Applications
-
Closed
☛ Places available: 40
- Departments
- "Conde de Campomanes" Institute of Entrepreneurship and Family Business
CONTACT
Click here and make your query
APPLICATION FOR ADMISSION
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- Inicio
This Master offers specialised advanced training in the field of entrepreneurship and business venturing. The purpose of the Master is to offer the best training for the identification of business opportunities and the development and practice of successful business projects.
Likewise, the master pretends encourage and promote entrepreurship and business activity, with the academic world thus contributing to social and economic development.
The Master in Entrepreneurship and Business Venturing is aimed at all those who wish to be:
- Entrepreneurs wishing to develop their business initiatives and business ideas by themselves.
- “Intrapreneurship” or corporate entrepreneurs seeking an active role in any company, setting up new business projects, new divisions, launch of new product lines, or any business initiative.
- Social entrepreneurs interested in setting up business projects with a social purpose.
- Business Consultants or Advisers.
- Professionals in public and private entrepreneurial organisations.
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│MASTER IN NUMBERS
- ☛ 1st European university to obtain the ACEEU dual accreditation (Accreditation Council for Entrepreneurial & Engaged Universities) and the second worldwide
- ☛ 1st AACSB Accredited Spanish Public University
- ☛ Included among the 5 best specialized masters (Ranking El Mundo 2018)
- ☛ 1 year official program
- ☛ More than 70% of the students are foreigners
- ☛ Small groups: up to 40 students per class
- ☛ Wide network of collaborators with more than 60 startups and organizations dedicated to entrepreneurship
- ☛ Own scholarships (up to 50% of enrollment) and aids from Fundación Carolina
- CURRICULUM
- CURRICULUM
The programme and methodology of the Master’s are designed from the perspective of creating a balance between academic rigour and practical application. The different subjects combine theoretical and practical classes, in which students will apply and integrate the knowledge acquired in different phases of business projects.
The programme is also characterized for offering a wide range of optional subjects, as a result of which each student is able to adapt their education to their own interests, needs and projects. In addition, a series of professional seminars will be given so that students will be able to learn directly from real entrepreneurial experiences. Students will actively participate in various activities developed over the course, all addressing the entrepreneurial phenomenon (workshops, round tables, conferences, entrepreneurs’ club etc.).
Finally, the programme is completed with a final dissertation in which students will be required to propose and develop a viable business project which could successfully be put into practice.
All students will carry out Internships through which they will discover, first hand, the problems and challenges of setting up a new business, developing new projects for a company etc.
Formative Complements * Subjects ECTS TYPE Language Introduction to Business Activity 6 CF Year 1 - Semester 1
General subjects Subjects ECTS TYPE Language Entrepreneurial Strategy 6 C Legal and Tax Issues for Entrepreneurs 6 C Management of new ventures 6 C Accounting and finance for new ventures 6 C Marketing for new ventures 6 C Year 1 - Semester 2
General subjects Subjects ECTS TYPE Language People Management 6 C Company placement 6 C No data MASTER'S THESIS Subjects ECTS TYPE Language Master's Thesis 6 C vacio * Formative Complements: should be taken by those students who do not have enough knowledge and skills related to subjects such as Introduction to Business and/or Fundamentals of Business Management. Check the requirements for access to the master.
CF) Complement Formative: 6 ECTS
C) Compulsory: 36 ECTS
E) Elective Course: 12 ECTS
Master Thesis: 6 ECTS
Interships: 6 ECTS
Elective courses will only be offered if there is a minimum of 10 enrolled students.
MANUAL DE CREACIÓN DE EMPRESAScourse Programs
- QUALITY
General Course Information
☛ First year offered: 2012
PROGRAMME’S QUALITY ASSURANCE
The Academic Committee of the Master’s programme complies with the SGIC-UC3M and it is responsible for the follow-up, analysis, review, assessment and quality of the program, it contributes with proposals to improve the program and produces the “Memoria Académica de Titulación” (Programme Report).
FACULTY AND COURSE PLAN
Graduate Profile and Competences
- CURRICULUM
- FACULTY
Universidad Carlos III de Madrid has extensive experience in promoting and encouraging entrepreneurial spirit and providing training in business venturing. The Master's in Entrepreneurship and Business Venturing has a broad selection of specialist teachers and lecturers for each of the subjects taught in the program.
Our teaching staff numbers well known experts in their different fields from both the academic and the professional spheres.
We also have a considerable number of entrepreneurs collaborating in the different programme activities.UC3M FACULTY
- CERVIÑO, JULIO
Department of Business Administration
Associate Professor
Phd in Business and Economics - Universidad Autónoma de Madrid
Brief CV
- FELIU REY, JORGE
Department of Private Law
Associate Professor
PhD in Law - Universidad Carlos III de Madrid
Brief CV
- GARCÍA MANDALONIZ, MARTA
Department of Private Law
Associate Professor
PhD in Law - Universidad Carlos III de Madrid
Vicedecana de Derecho y Administración de Empresas
Brief CV
- GONZÁLEZ CUÉLLAR, MARÍA LUISA
Department of Public State Law
Full Professor of Financial and Taxation Law
PhD in Law - Universidad Carlos III de Madrid
Vice-President for Students, Social Responsibility and Equality - Universidad Carlos III de Madrid
Brief CV
- LILLO, ROSA
Department of Statistics
Full Professor of Statistics and Operations Research
PhD in Mathematics - Universidad Complutense de Madrid
Brief CV
- MOLINA LÓPEZ, JOSÉ MANUEL
Department of Computer Science and Engineering
Full Professor of Computer Science and Artificial Intelligence
PhD in Telecommunications Engineer - Universidad Politécnica de Madrid
Brief CV
- NIETO, MARÍA JESÚS
Department of Mechanical Engineering
Full Professor of Business Organization
PhD in Economics - Universidad Carlos III de Madrid
Deputy Director of Instituto de Iniciativas Empresariales y Empresa Familiar “Conde Campomanes”
Brief CV
- NÚÑEZ-NICKEL, MANUEL
Department of Business Administration
Full Professor of Accounting and Finance
PhD in Economics - Universidad Carlos III de Madrid
Brief CV
- ORTIZ CALLE, ENRIQUE
Department of Public State Law
Full Professor
PhD in Law - Universidad Carlos III de Madrid
Brief CV
- PARASKEVOPOULOU, EVITA
Department of Business Administration
Associate Professor
PhD in Science, Technology and Innovation - Manchester Business School (University of Manchester, Reino Unido)
Brief CV
- REVILLA TORREJÓN, ANTONIO
Department of Mechanical Engineering
Associate Professor of Business Organization
PhD in Business Management - Universidad Carlos III de Madrid
Master of Science in Social Research Methods - London School of Economics
Brief CV
- RODRÍGUEZ MÁRQUEZ, ALICIA
Department of Mechanical Engineering
Associate Professor of Business Organization
PhD in Business Management - Universidad Carlos III de Madrid
Master in International Advocacy Practice - Universidad de Murcia
Vice Dean of Student Orientation - Facultad CCSSyJJ - UC3M
Lawyer - Ilustre Colegio de Abogados de Málaga
Brief CV
- RODRÍGUEZ DE LAS HERAS, TERESA
Department of Private Law
Associate Professor
PhD in Law, Universidad Carlos III de Madrid
Vicerrectora adjunta de Relaciones Internacionales y Cooperación
Brief CV
- SANTAMARÍA, LUIS
Department of Business Administration
Associate Professor
PhD in Business Management - Universidad Autónoma de Barcelona
Brief CV
EXTERNAL FACULTY
- ARAGÓN GÓMEZ, CRISTINA
Department of Business Law (UNED)
PhD Assistant Professor
PhD in Labour Law - Universidad Carlos III de Madrid
- CAÑIBANO, ALMUDENA
Doctora en Employment Relations and Organizational Behaviour-London School of Economics and Political Science (UK)
Professor of Organizational Behavior and Human Resources (ESCP Europe Business School)
- CASTELLANOS, JOSÉ MANUEL
Managing partner of Think Creative
Director of Global Needs and Delivery of the BBVA Innovation Unit (until 2011)
Bachelor of Business Administration, CUNEF
- CERANTOLA, NICOLA
Mechanical engineer - Università degli Studi di Padova (Italia)
Founder and director of Ecologing
Speaker, teacher, author and consultant at international level
Creator of the Ecocanvas methodology
- CUESTA, ÁLVARO
Lawyer and technology entrepreneur
Degree in Law
Founder and CEO of Sonar Ventures
President of the Young Council of the Confederation of Entrepreneurs of Madrid
- EZQUER, FERMÍN
Degree in Economics and Business Administration
Co-founder, Global Managing and Director
THINK CREATIVE
- FERNÁNDEZ, MAURO
Business Development Director of Lyra
Co-founder of Gremyo y Lyra
Master in Entrepreneurship and Business Venturing - Universidad Carlos III de Madrid
Degree in Political Science and Administration - Universidad Santiago de Compostela
- GARCÍA GARCÍA, ÁNGEL
Business Administration and Management - Universidad Calos III de Madrid
Master in Human Resources Management - Centro de Estudios Garrigues de Madrid
Founder and CEO of Playea.es
Founder and CEO of ShuffleU
Training Consultant in Dosabrazos
- GÓMEZ MARTÍN, ÁLVARO
Operating Partners en LANAI - Business Angels Group
Country manager de ELOGIA (Agencia de Marketing Digital)
Double Bachelor's Degree in Law and Business Administration - UC3M
- LAMARQUE KRIEG, LUIS
Lawyer
Founding Partner of Tax Advisers Lamarque y Krieg
Master's degree in taxation - Centro de Estudios Financieros
- LÁZARO UCEDA, GABRIEL
Industrial Engineer - Universidad Carlos III de Madrid.
Certificate in Global Business Leadership. GlobalNxt University
Senior Manager
QUEST GLOBAL
- LLADRÓ, MARÍA
Economist
Certified CTT Consultant, Barrett Values Centre
Consultant associated with Transform Action. Mediator
Columnist of El Mundo Comunidad Valenciana
- MAGARIÑO, VÍCTOR
MBA, Escuela de Negocios EDEA (Madrid)
Director of Marketing and Sales
COMUNYCARSE, S.L.
- PARODI, JUAN
Director of Projects and Partnerships at Impact Hub Madrid
Degree in Political Science and International Relations - Pontificia Universidad Católica de Argentina
Master in Marketing Digital - ESIC
- POSTIGO, PABLO
Computer Science Engineer
Co-Founder and CEO of Frontity.com
- ROSA, JAVIER
EMBA, PDD, PMP
Industrial Engineer
Founder and CEO of Q&L and F2M-Tweels
Manager in BQ
- SÁNCHEZ GARCÍA, JAVIER
Graduate in Business Administration - Universidad Calos III de Madrid
Founding Partner and Director of Grupo Meraki 91
Director of Madrid Innovation Driven Ecosystem (2019-2020)
Co-Founder and CEO of Crowd Centaurs
- VEGA, MONTSERRAT
Bachelor's Degree in Economics and Business Administration-UCM
Consultant and financial advisor
Professor of accounting and finance at UC3M and EOI.
- VERA, ANÍBAL
Co-founder and director of OWL Partners
Graduate in Business Administration
Master in Entrepreneurship and Business Venturing - Universidad Carlos III de Madrid
- VOS SAZ, ANTONIO
PhD in Business Management - Universidad Carlos III de Madrid
Founder of Asociación Empresarial “Parque Tecnológico Leganés Industrial”
CFO Club de Campo Villa de Madrid
- CERVIÑO, JULIO
- ADMISSION
- ADMISSION
Application
The request is made electronically through our application. Before starting the admission process, please, read the following information:
Requirements
In order to register for the course, a university degree qualifying students for access to a master's degree or equivalent in the country of issue is required. Students with qualifications issued by countries which are not members of the European Higher Education Area (EHEA) will not be required to validate their degrees, although the University will check that they have an equivalent level to official Spanish university qualifications.
Graduates of any academic qualification are eligible to register on the master's degree course, irrespective of their area of specialisation. Given that business activity and the entrepreneurial phenomenon cover any area of society, qualifications from any branch of knowledge are considered appropriate: engineers, humanists, jurists, economists, journalists, architects, scientific experts etc. Students coming from degrees far from Economics and Business and who have not had additional training related to subjects such as Introduction to Business and/or Fundamentals of Business Management must take Formative Complements.
FORMATIVE COMPLEMENTS
Students coming from degrees far from Economics and Business and who have not had additional training related to subjects such as Introduction to Business and/or Fundamentals of Business Management must take 6 ECTS credits in the Formative Complements called Introduction to Business Activity.
The dates and schedules of the Formative Complements can be consulted here.
Admission criteria
Admission to the programme will be based on the decision of the academic committee which will assess each candidate’s potential, taking into account their motivation and the merits of the documentation accompanying their application:
ADMISSION CRITERIA % Title of degree and transcripts* 35% Interest and motivation of the candidate to suit the objectives of the program 30% Training and activities evidencing knowledge** 10% Professional experience 10% Complementary training 10% English and other languages 5% * Where appropriate, postgraduate qualifications and academic record.
** In the case of candidates from degrees not similar to the program content.
Language requirements
Check the general language requirements required to study a Master’s at UC3M, depending on whether it is in Spanish, English or bilingual.
students with foreign university degrees
Once admitted to the Master’s, students with university degrees issued by a higher education institution belonging to an educational system outside the EHEA, must provide, for enrolment, the diploma, legalized by diplomatic procedures or by means of The Hague Apostille. They must also submit the transcript of records, with the grade point average, duly legalized.
More information about Legalization of Foreign Documents.
If needed, documents must be accompanied by an official sworn translation into Spanish.
- ENROLLMENT
TUITION FEES*
Reservation fee: €800
- it will be paid once the student receives notification of admission to the master’s, and deducted from the first tuition payment
- the reservation fee will only be refunded if the master program is cancelled
60 ECTS in the first academic year:
- EU students: €7,800 (€130/ECTS credit)
- Non EU students: €11,700 (€195/ECTS credit)
NOTE: the indicated public prices do not include in any case, neither the ECTS corresponding to the Formative Complements that the student must take (only master's degrees with previous Formative Complements), nor the cost of issuing the master’s degree certificate.
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* Current fees for the 23/24 academic year, pending approval by the Community of Madrid for the 24/25 academic year.
Additional information
- You may enrol on the master’s degree after completing the admission process and receiving formal confirmation of your acceptance.
- When performing the enrolment you can choose between Full-time enrolment or Part-time enrolment.
- The email address provided upon enrolment will be used for formal communications; students are therefore kindly requested to check their mail regularly.
- Pursuant to the regulations of the Universidad Carlos III de Madrid, a student failing to pay any part of the fees will not be admitted and the enrolment process will be terminated. In cases of cancellation of enrolment due to non-payment, the University may demand the payment of the pending amounts for enrolment in previous academic courses as a prior condition of enrolment.
No diploma or certificate will be issued if a student has any outstanding payments.
- ADMISSION
- SCHOLARSHIPS
UC3M SCHOLARSHIPS FOR ACADEMIC YEAR 2024/2025
CALL AM01-24/25* │ RESOLVED
For the academic year 2024-2025 a call has been published for a maximum of 5 scholarships for payment of the net enrolment fees for students accepted into the Master’s, with the following provision:
- 5 scholarships of € 4,500, € 3,000 or €1,500
To apply, you must have completed the application for admission to the Master’s.
Application deadline: May 31, 2024
Partial resolutions:
- first partial resolution: published on 8/3/2024
- second partial resolution: published on 23/5/2024
- third partial resolution: published on 19/7/2024
* The number of grants and amounts specified in the call, may vary depending on the conditions of the candidates who apply to them, can be even deserted as assessed by the Selection Committee for each program.
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FUNDACIÓN CAROLINA EDUCATION PROGRAM │ CLOSED
CALL FOR SCHOLARSHIPS 2024/2025
Fundación Carolina has opened its call for scholarships for the 2024-2025 academic year, aimed exclusively at students from Latin American countries that are members of the Ibero-American Community of Nations or Portugal to complete their education in Spanish universities and study centers.
- Number of scholarships: 2 study grants
- Deadline to apply for the scholarship: March 14, 2024, at 9:00 a.m. (Spanish time)
General information on scholarships
For more information on specific scholarships of interest awarded by UC3M and by other agencies or organisations.
- PRACTICAL INFORMATION
- Inicio
MASTER’S COURSE SCHEDULE
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FORMATIVE COMPLEMENTS
📌 Formative Complements for the 2024/25 academic year will be taught ONLINE and the dates and schedules are as follows:
- September 4, 5 and 6 (Wednesday, Thursday and Friday) | From 15:00 h.
VIRTUAL SECRETARIAT
MATERIAL RESOURCES OF THE PROGRAMME
- MORE INFORMATION
Additional Information
- Inicio
- COLLABORATIONS
Collaborators with the Master's course
10ENTREPRENEURS
It offers intensive programs for entrepreneurs to launch or expand their business in the United States, connecting with investors, customers and partners at the lowest possible cost.
APTENT
It is a social enterprise that is committed to technological innovation and social innovation to make the world more accessible to everyone. It puts technology at the service of people, believes in universal accessibility, is committed to the community, promotes quality employment and integrates people at risk of social exclusion into the workplace.
ASEARCO
The association of entrepreneurs in Arganda del Rey and ASEARCO region. It has 600 members, mainly SMEs and freelancers from all sectors of activity. With almost 40 years of existence has become one of the major players of the business growth in the region and in an inclusive organization that responds to the needs and problems of the associated companies. Also, hundreds of companies have been created thanks to the advice that ASEARCO provides entrepreneurs.
BARRELTOPÍA
Brand of natural cosmetics for lovers of the sea, the mountains, travel and sport.
BUFETE DE MARKETING
Consultancy that carries out strategic and market research projects, with proven experience in the design, development and implementation of tools for market analysis.
BYLD
Creation of handmade startups, combining agility and culture with the size and resources of the corporation
CEL (CENTRO ESPAÑOL DE LOGÍSTICA)
Association of national and international reference for supply chain management in Spain. It provides value to its members through knowledge and innovation in logistics management and acts as a benchmark in the sector. It participates in the dissemination and constant diffusion of know-how, innovation and best practices.
CHINESPAIN
Platform of Spanish tourist experiences adapted to the tastes of Chinese tourists.
CITET (CENTRO DE INNOVACIÓN PARA LA LOGÍSTICA Y EL TRANSPORTE DE MERCANCÍAS)
Innovative business organization that promotes and facilitates technological innovation in logistics and transportation. It promotes transversal innovation projects and initiatives, accompanies entrepreneurship projects and carries out the dissemination and transfer of technological and environmental knowledge.
COCOPIFOOD
CocopíFood is the first food delivery service between private individuals with which we are revolutionizing everyday food. Marketplace + Food Delivery. We are the "Uber" of food or the "Deliveroo" of private individuals.
CREA - ROBÓTICA EDUCATIVA
Company specialized in the organization of courses based on educational robotics and 3D printing, creation of teaching content and training of trainers.
DEL BARRIO ESTUDIO
Design and manufacture of high quality leather goods.
DOS ABRAZOS
An educational project that helps people coexist in the workplace.
ECOLOGING
Social enterprise that promotes the transition to a new resilient and regenerative economic model through education, creation, dissemination and application of knowledge.
ELTENEDOR
Leading website in the online booking sector in Spain and France. It offers a restaurant booking service with interesting promotions and discounts; and restaurants can benefit from an efficient booking management service.
EMPRENDE CONMIGO
Consulting for Hispanic entrepreneurs seeking to access the global market. It has an international network of investors in Denmark, Dubai, Singapore, Spain, the United States and Latin America.
ENTRE TRÁMITES
Advice for SMEs, freelancers, entrepreneurs and foreigners with personalized service at affordable prices. Team of specialists to help with immigration procedures, incorporation of companies, accounting, taxes and much more.
REPSOL FOUNDATION ENTREPRENEURS' FUND
Repsol, one of the largest global energy, promotes the Entrepreneur's Fund through its Repsol Foundation. This initiative is part of the Repsol Group's strategy for encouraging sustainability in current energy models.
FINUTIVE
Technological tool that helps SMEs to manage their finances, improving their financial relationship with banks, customers and suppliers.
FOOD IN THE BOX
International gastronomy business founded by a former student of this master's degree (first year of the course). A new way of visiting a different country every month through its cuisine, with new gastronomic experiences (products + recipes to make at home)FRONTITY
Frontity offers the easiest alternative to create instant websites by combining WordPress and React. Open Source and free.
FRUITBULL
First online application that allows you to know the price of fruits and vegetables in real time, to decide with security and updated information the optimal time of harvesting and buying and selling.
FUNDACIÓN AMAS SOCIAL
Organization dedicated to the care of people with disabilities and their families with the aim of enabling them to develop their life project, promoting their full inclusion in society.
GENYUS SCHOOL
A movement that promotes educational, social and cultural change, supporting today's children and youth, so that, through education in Entrepreneurship, Social Skills and Personal Development, they can build tomorrow's future.
HEATCONV
Start-up whose mission is to design, manufacture and market small-sized electronic devices that generate electrical energy based on the capture of infrared radiation.
HERITAE
Legaltech startup that digitizes inheritances. It offers integral and digital solutions to manage inheritances in a comprehensive way.
HUB MADRID
An innovative coworking project which inspires, connects and promotes social innovators.
INROBICS
Startup that offers a new rehabilitation model using artificial intelligence integrated into social robots with the aim of helping people with functional or neurological limitations to improve their quality of life.
LIBEEN
Startup dedicated to Smarthousing that offers rental alternatives to home buying.
LIIGHT
Liight is an app that motivates people to be more sustainable through gamification and smartcity systems.
LYRA
Digital Agency, specialized in eCommerce and web, with the aim of improving your customers' experience and optimizing business channels.
NÉMICA
Consultant integrated by young bankers and consultants who seek to professionalize the purchase and sale of small companies and to dynamize the business network by offering the latest market solutions.
OWL PARTNERS
Independent financial and asset management and advice with exclusive services for members of your business club.
POLAR DEVELOPMENTS S.L.
It develops and markets deployment systems for portable photovoltaic generators, with space technology that allows the generation of electric energy in any place, and with a fast time of installation and uninstallation.
PARQUE CIENTÍFICO DE LA UC3M
The biggest scientific, technological and tertiary park in Spain. It provides a space for developing "clusters" and technological companies, in particular those concerned with R+D+i. Its aim is innovation and endeavours to promote economic development, and improve employment opportunities and business competitiveness
SAMAIPATA VENTURES
It is a venture capital firm with offices in Madrid and London (also in Paris soon!) specializing in seed markets and digital brands in Southern Europe, France and the UK.
SONAR VENTURES
This company launches internet companies. They use lean startup tools and trend analysis in order to develop scalable businesses. They adapt efficient business models to the Spanish and Latin American market and act as local agents (partners) in the global startup ecosystem.
START_UC3M
Start UC3M is the first Association of Entrepreneurs of the Universidad Carlos III de Madrid. It is working to encourage entrepreneurship at the UC3M.
THINK CREATIVE
This business model and organisational improvement consultancy has offices in Madrid, Mexico and New York. We share a way of thinking, a specific way of doing things consistent with addressing any challenge from a number of directions, without confining itself to categories, classifications or predetermined labels, going beyond "best practice" and traditional models.
TRANSFORM ACTION
Global partner of Barret Values Centre. It is an organization dedicated to identifying values from where leaders operate, the values that govern team management and the culture of organizations.
UTW
Unmanned Technical Works – UTW – ofrece soluciones, asesoría y servicios tecnológicos para diversos sectores en el ámbito de utilización de sistemas aéreos no tripulados (UAS), también conocidos como RPAS (Remotely Piloted Aircraft Systems) y comúnmente denominados “Drones”.
VIVERO DE CARABANCHEL
This is the biggest in Madrid City Council’s business Incubator Network aimed at self employed workers, professionals, microbusiness, cooperatives and employment companies which are developing the start up of a business project or social economy enterprise who wish to receive direct services.
VIVERO DE PUENTE DE VALLECAS
Assists young textile sector companies starting up in the world of business, facilitating their initial steps. It is managed by the Association of Garment Businesses of Madrid (ASECOM)
XTRATEGY
Digital consultant born from a passion for technology and business. We challenge the traditional way of doing things and through innovation, creativity and optimization we make complete transformations of companies.
Activities
ALTERNATIVA EMPRENDER (Entrepreneurial Alternative)
Event organized by the Master jointly other partners. It offers lectures, workshops, and an space to connect with people from different backgrounds and profiles to develop a business project.
In addition, it includes a competition of business ideas "IDEAE", in which you can present your business idea to a jury and get attractive prizes.
Visit: www.alternativaemprender.com