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Master in Advertising Communication

Graduate School of Humanities and Communication

Imagen presentación del máster
Direction
Prof. Nora Lado Cousté
Deputy Direction
Prof. Asier Gil Vázquez
Language
Bilingual
Attendance
On-campus
Credits
60
Campus
Madrid - Puerta de Toledo
Applications

 LAST PLACES 

☛  Places available: 45

Departments
Communication and Media Studies Department, The Institute for the Development of Enterprises and Markets (INDEM)

CONTACT

Click here and make your query

 

APPLICATION FOR ADMISSION

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  • Inicio

    The Master's degree in Advertising Communication provides advanced bilingual instruction coupled with intensive practical training in the design and implementation of advertising and communication campaigns, branding content marketing management, creativity development, media planning and transmedia content projects. In addition, marketing training, brand strategy, research on new experimental technology trends and mastery of the most advanced techniques, both online and offline, are also covered.

    This program includes its own professionally mentored advertising agency, the 3M Advertising Lab, where the students will work for real world leading brands applying advanced research design techniques, performing all the steps for the creation and development of communication campaigns.

    The Master offers the opportunity to take an Eramus+ exchanges with leading European universities.

    _______

    🎥 │ Presentation advertising agency 3C Advertising Lab

    Logo Branded Content Marketing Association Logo fcbSapin    Logo AEACP    Logo Havas Media Group    Logo YOU Brand user experience

    reasons to study master in Advertising Communication

    │MASTER IN NUMBERS

    • ☛ 45 students maximum per class
    • ☛ 5 international exchange agreements
    • ☛ Teachers from more than 6 different nationalities
    • ☛ More than 10 nationalities among students
    • ☛ Director of more than 8 large advertising agencies and media among teachers
  • CURRICULUM
  • FACULTY

    UC3M FACULTY

    EXTERNAL FACULTY

    • ARANDA GUTIÉRREZ, CRISTINA
      Business Development, Innovation, AI and Digitalization Executive
    • GARCÍA DOMÍNGUEZ, ANTONIO
      Expert in Social Media and Digital Strategy
    • MAYO BENCOMO, CRISTINA
      UX/UI designer
      BBVA
    • MELNYK, VLADIMIR
      PhD in Business Administration
      Professor of Marketing
    • MOVILLA MENGUAL, LUIS ANTONIO
      Director Branded Content & Experience
      BEALION (MEDIASET GROUP)
    • NORIEGA FERNANDEZ, JOSE MANUEL
      Head of Corporate Communications and Brand Management
      GRUPO BOSCH ESPAÑA
    • RASCÓN GARCÍA, SOFÍA
      Client Advisor
      OMNICOMPRGROUP
    • RICARTE DE GRACIA, JOSE MARIA
      Business and Communications Director
      NORMMAL
    • ROGEL, CARLA
      PhD in Audiovisual Communication
      Expert in branded content and transmedia narratives.
      SPAINMEDIA
  • ADMISSION
    • ADMISSION

      Application

      The request must be submitted electronically through our application system. Before beginning the admission process, please read the following information:

      Requirements

      It will be necessary to hold a Spanish official university degree or another issued by an institution of higher education located in another member state of the European Higher Education Area empowering therein for access to Master studies.
       

      Admission criteria

      ADMISSION CRITERIA %
      Academic record of studies access 50%
      Level of knowledge of other languages* (B2) 20%
      Professional experience 20%
      Motivation, interest and letters of recommendation 10%

      *Language Level B2 required according CEFR

      Language requirements

      Check the general language requirements required to study a Master’s at UC3M, depending on whether it is in Spanish, English or bilingual.

      students with foreign university degrees

      Once admitted to the Master’s program, students holding a university degree from a higher education institution outside the EHEA must provide the diploma, legalized through diplomatic procedures or by The Hague Apostille, for enrollment. They must also submit their transcript of records, including the grade point average, duly legalized.

      More information about Legalization of Foreign Documents.

      If needed, documents must be accompanied by an official sworn translation into Spanish.

    • ENROLLMENT

      TUITION FEES*

      Reservation fee: €600 

      • it will be paid once the student receives notification of admission to the master’s, and deducted from the first tuition payment
      • the reservation fee will only be refunded if the master program is cancelled
         
      EU STUDENTS (€110/ECTS)
      First academic year - 60 ECTS €6,600
      NON EU STUDENTS (€165/ECTS)
      First academic year - 60 ECTS €9,900

      ✎│Tuition fees
       

      NOTE: the indicated public prices do not include in any case, neither the ECTS corresponding to the Formative Complements that the student must take (only master's degrees with previous Formative Complements), nor the cost of issuing the master’s degree certificate.

      _______

      * Current fees for the 24/25 academic year, pending approval by the Community of Madrid for the 25/26 academic year.

      Additional information

      • You may enrol on the master’s degree after completing the admission process and receiving formal confirmation of your acceptance.
      • When performing the enrolment you can choose between Full-time enrolment or Part-time enrolment.
      • The email address provided upon enrolment will be used for formal communications; students are therefore kindly requested to check their mail regularly.
      • Pursuant to the regulations of the Universidad Carlos III de Madrid, a student failing to pay any part of the fees will not be admitted and the enrolment process will be terminated. In cases of cancellation of enrolment due to non-payment, the University may demand the payment of the pending amounts for enrolment in previous academic courses as a prior condition of enrolment.
        No diploma or certificate will be issued if a student has any outstanding payments.

      ✎│Enrolment master’s programmes

      ✎│ECTS credits recognition

      Best Practices and Regulations

      [+] information

  • SCHOLARSHIPS

    UC3M SCHOLARSHIPS FOR ACADEMIC YEAR 2025/2026

    CALL AM01-25/26* │ OPEN

    For the academic year 2025-2026 a call has been published for a maximum of 6 scholarships for payment of the net enrolment fees for students accepted into the Master’s, with the following provision:

    • 6 scholarships of €3,000

    To apply, you must have completed the application for admission to the Master’s.
     

    Application deadline: May 31, 2025
     

    Partial resolutions:

    • first partial resolution: published on 19/3/2025
    • second partial resolution: from April 27, 2025
    • third and final resolution: from June 20, 2025

    * The number of grants and amounts specified in the call, may vary depending on the conditions of the candidates who apply to them, can be even deserted as assessed by the Selection Committee for each program.

    _______

    📚 │ Scholarships

    💻 │ UC3M e-bulletin (BOEL) in Spanish

    NINTH Edition of Rocío Orsi Award for Master's Thesis | CLOSED

    The Carlos III University of Madrid announces the Ninth Edition of Rocío Orsi Award for Master's Thesis. This award is open to all students who have presented, defended and obtained an "A" or "B" grade, as well as the credits corresponding to the Master's Thesis (TFM), during the period between February 1 and September 30, 2024, in the official programs linked to the Faculty of Humanities, Communication and Documentation.

    • Amount: 500 €

    Applications deadline: January 17, 2025

    Resolution: February 21, 2025
     

    📌 │ More information

    ✎ │ Submission of applications

    📥 │ Rules of the call

    General information on scholarships

    For more information on specific scholarships of interest, awarded by the Universidad Carlos III de Madrid as well as other agencies or organizations, please refer here:

    🎓 │ Scholarships to study a University Master

  • PRACTICAL INFORMATION
    • Inicio

      titulo cabecera para seccion calendario academico

      Academic Calendar

      Academic Calendar 2024-2025

      Academic Calendar 2025-2026

      titulo cabecera para sección horario del master

      MASTER’S COURSE SCHEDULE

      Check the Master’s schedule

      titulo cabecera para sección secretaría virtual

      VIRTUAL SECRETARIAT

      Access to Virtual Secretariat

      titulo cabecera para seccion recursos materiales del máeter

      Material Resources of the programme

      Madrid - Puerta de Toledo Campus

      titulo cabecera para sección quejas, reclamaciones y sugerencias

      complaints and suggestions

      General Registry Office

      Contact mailbox 

      icono cabecera para sección empleo y practicas

      Employability

      Access to Employment and internships

      🆕 New UC3M employment platform

    • AGREEMENTS

      The Master in Advertising Communication program has an established agreement with BRANDED CONTENT MARKETING ASSOCIATION (BCMA):

       

      In the past academic years, the students of the Master have done their internships in the following companies:
       

      • 7 PINES RESORT IBIZA, S.L.U.
      • ADD VALUE MEDIA, S.L.
      • ADMINISTRATION OF VERY IMPORTANT PEOPLE PERSONAL PROFILES S.L.
      • ANTEVENIO RICH&REACH, S.L.U
      • AYUNTAMIENTO DE LOGROÑO
      • BRAND VALUE, S.L.
      • BRANDED CONTENT MARKETING ASSOCIATION ESPAÑA
      • C.F.E.B. SISLEY
      • CARTIER INTERNATIONAL
      • CIRCULO DE COMUNICACIÓN
      • COMUNICACIÓN COMERCIAL Y MARKETING MEDIA, S.L.
      • CONNAXIS SERVICIOS DE MARKETING, S.L.
      • CONNECTWORLD INTERNATIONAL EDUCATION, S.A.
      • CONTRAPUNTO BBDO, S.A.
      • DDB TANDEM, S.A.
      • EL BAÚL DE LAS PIQUÉ C.B.
      • EL BAÚL DE LAS PIQUÉ PUBLICIDAD, S.L.
      • FULLSIX, S.L.
      • GONZALEZ BYASS SERVICIOS CORPORATIVOS, S.L.
      • HAVAS MEDIA GROUP SPAIN S.A.U.
      • HEHENBERGER INTER TIME MEDIA, S.L.
      • INGENIA, MARKETING Y COMUNICACIÓN, S.L.
      • INTRO IBÉRICA, S.L.
      • KETCHUM PUBLIC AFFAIRS, S.L.
      • KEY CONTENT, S.L.
      • LEO BURNETT IBERIA, S.L.U.
      • MAKE MARKETING Y COMUNICACIÓN, S.L.
      • MM MOTION PICTURES GMBH
      • MONTERO Y ELLA, S.L.L.
      • MRM WORLDWIDE SPAIN, S.A.
      • OGILVY PUBLIC RELATIONS, S.L.
      • OMNICOM MEDIA GROUP, S.L.
      • PM & S RECURSOS, S.L.U.
      • PUBLICIS COMUNICACIÓN ESPAÑA, S.L.
      • PUBLIESPAÑA, S.A.U.
      • REDKAMPUS PRESS, S.L.
      • REMOR CONSULTING, S.L.
      • ROBERT BOSCH ESPAÑA
      • FABRICA ARANJUEZ, S.A.U.
      • ROBERT BOSCH ESPAÑA, S.L.U.
      • SHENZHEN YOUYUAN CULTURE MEDIA CO., LTD
      • SOCIAL MEDIA S.L.
      • SOY OLIVIA CONCEPTS, S.L.
      • SWING ADVERTISING, S.A.
      • TECNATOM, S.A.
      • TELEFÓNICA AUDIOVISUAL DIGITAL S.L.U.
      • TEQUILA SPAIN, S.L.
      • THE AGENCY EXCLUSIVE MODELS, S.L.
      • THE COCKTAIL EXPERIENCE S.L.
      • VCCP SPAIN, S.L.
      • VISUALEO VERIFICATIONS, S.L.U.
      • WELLDONE EVENTS CHINA
      • WILD WILD WEB STUDIO, S.L.
      • WONDER CREATIVE THINKING, S.L.U.
      • ZHUMENG INTERNATIONAL EDUCATION S.L.
  • INTERNATIONAL

    International Programs

    The Master in Advertising Communication of the UC3M offers its students a unique opportunity to enrich their training with international exchanges of top level. It offers the possibility of complementary international courses completing 30 ECTS abroad.

    Students will have the possibility to access the European extension programs that are part of the lifelong learning program: HIGHER EDUCATION (ERASMUS +). They are aimed at students who wish to expand their curriculum by studying complementary disciplines, ranging from digital communication, digital marketing, creativity, languages ​​and other related fields. Students can extend their training by 30 ECTS for a period of 3-6 months, after completing the regular 60 ECTS program.

    Students can apply to an Erasmus Exchange Program in:

    Official recognition

    Students receive formal recognition for their academic study period abroad in the transcript of records and in the degree certificate.
     

    Admission

    Interested students must request admission to the Master’s direction at the end of the third term. The admission to the program will be decided by the Master’s direction on the basis of the academic excellence. There are a limited number of places available.

    After being admitted into the program, the enrolment application and fees for any subject will be managed directly from Universidad Carlos III.

    The University will offer scholarships for all the students admitted to the program, awarded on the basis of academic excellence/record within the Master’s.