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Master in Advertising Communication

Graduate School of Humanities, Communications and Social Sciences

Direction
Prof. Nora Lado Cousté
Deputy Direction
Prof. Concepción Cascajosa Virino
Coordination
Prof. Isabel del Río Villar
Language
Bilingual
Attendance
On-campus
Credits
60
Campus
Madrid - Puerta de Toledo
Applications

Open

☛  Places available: 40

Departments
Journalism and Audiovisual Communication, INDEM Center for Business Research

MORE INFORMATION HERE

For more information click on the link and contact us

 

APPLICATION FOR ADMISSION

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  • Inicio

    The Master's degree in Advertising Communication provides advanced bilingual instruction coupled with intensive practical training in the design and implementation of advertising and communication campaigns, branding content marketing management, creativity development, media planning and transmedia content projects. In addition, marketing training, brand strategy, research on new experimental technology trends and mastery of the most advanced techniques, both online and offline, are also covered.

    This program includes its own professionally mentored advertising agency, the 3M Advertising Lab, where the students will work for real world leading brands applying advanced research design techniques, performing all the steps for the creation and development of communication campaigns.

    The Master offers the opportunity to take an international exchange at Baruch College, University of New York City, as well as Eramus+ exchanges with leading European universities.


    🎥 │ Presentation advertising agency 3C Advertising Lab

    alumnos del master manipulando una cámara cinematográfica

    Logo Branded Content Marketing Association Logo fcbSapin    Logo AEACP    Logo Havas Media Group    Logo YOU Brand user experience

    reasons to study master in Advertising Communication

     

     

    │MASTER IN NUMBERS

    • ☛ 40 students maximum per class
    • ☛ 5 international exchange agreements
    • ☛ Teachers from more than 6 different nationalities
    • ☛ More than 10 nationalities among students
    • ☛ Director of more than 8 large advertising agencies and media among teachers
  • PROGRAM
  • FACULTY

    UC3M FACULTY

    • ASENJO MCCABE, SUSANA
      Department of Journalism and Audiovisual Communication
      Assistant Professor
    • CASCAJOSA, CONCEPCIÓN
      Department of Journalism and Audiovisual Communication
      Associate Professor
      PhD
    • CERDÁN, JOSETXO
      Department of Journalism and Audiovisual Communication
      Full Professor
      PhD
    • CILLER, CARMEN
      Department of Journalism and Audiovisual Communication
      Associate Professor
      PhD
    • DEL RÍO, ISABEL
      Department of Business Administration
      Assistant Professor
    • KAISER, REGINA
      Department of Statistics
      Associate Professor
      PhD
    • LADO, NORA
      Department of Business Administration
      Full Professor
      PhD
    • MARTÍNEZ SERRANO, EVA
      Department of Business Administration
      Assistant Professor
    • MELNIK, VLADIMIR
      Department of Business Administration
      Visiting Professor
      PhD
    • MOLINA, JUAN PEDRO
      Department of Journalism and Audiovisual Communication
      Visiting Professor
      PhD
    • RUIZ MUÑOZ, MIGUEL
      Department of Private Law
      Full Professor
      PhD
    • VRIES, ELINE DE
      Department of Business Administration
      Visiting Professor
      PhD

    EXTERNAL FACULTY

    • CALABUIG, DANIEL​
      Executive Creative Director
      DDB SPAIN
    • CHARRON, JEAN-PHILIPPE
      Faculty of Finance and Marketing Research: UDI of Marketing
      PhD
      UNIVERSIDAD AUTÓNOMA DE MADRID
    • GORDO, RAÚL
      Customer Research Director
      OMNICOMMEDIAGROUP
    • JUANCO, JOSÉ​
      Head of Planning
      OGILVY & MATHER PUBLICIDAD
    • LARA TOLEDO, PABLO​
      Transmedia producer
      ONZA ENTERTAINMENT / ATOMIS MEDIA
    • LINAZA, GLORIA​
      Creative Director
      SR.WILSON.ES
    • MARTÍN, AITOR
      Director Customer Services
      MEDIACOM ESPAÑA
    • MARTÍN, ALBERTO
      Head of Digital Marketing
      BS SOCIAL MEDIA
    • MORÁN, JOSUNE​
      Content Director
      ZOND.TV
    • MUÑOZ, PABLO
      President and CEO
      FCB SPAIN
    • OKAZAKI, SHINTARO​
      Professor of Marketing
      Phd
      KING'S COLLEGE LONDON
    • OLIVARES, JOSE​
      Brand Strategist | Digital & Innovation Consultancy
      PhD
      MIAMI AD SCHOOL
    • REGUEIRA, JAVIER
      PhD
      CEO POP UP BRAND CONTENT
      GENERAL DIRECTOR BCMA SPAIN
    • SANTA-OLALLA, BELÉN
      Chief Creative Officer
      CONDUCTTR
    • STANDLEY, DAVID JAMES
      Creative Director
      DMA PARTNERS B2B MARKETING & COMMUNICATIONS AGENCY
    • WILLIAMSON, JOHN​
      Creative Director
      AGENCIA YOU
    • ZSCHIESCHE, ALBERTO
      General Manager of Accounts and Strategy
      HAVAS WORLDWIDE SPAIN
  • ADMISSION
    • ADMISSION

      Application

      The request is made electronically through our application. Before starting the admission process it is important to consult the supporting information that we offer below:

      Requirements

      It will be necessary to hold a Spanish official university degree or another issued by an institution of higher education located in another member state of the European Higher Education Area empowering therein for access to Master studies.

       

      Admission criteria

      ADMISSION CRITERIA %
      Academic record of studies access 40%
      Level of knowledge of other languages* (B2) 10%
      Professional experience 20%
      Qualifications obtained in core subjects to take the master 10%
      Motivation, interest and letters of recommendation 10%
      Others 10%

      *Language Level B2 required according CEFR

      Language requirements

      Check the general language requirements required to study a Master’s at UC3M, depending on whether it is in Spanish, English or bilingual.

      students with foreign university degrees

      Once admitted to the Master’s, students with university degrees issued by a higher education institution belonging to an educational system outside the EHEA, must provide, for enrolment, the diploma, legalized by diplomatic procedures or by means of The Hague Apostille. They must also submit the transcript of records, with the grade point average, duly legalized.

      More information about Legalization of Foreign Documents.

      If needed, documents must be accompanied by an official sworn translation into Spanish.

    • ENROLLMENT

      FEES *

      2019-2020 Academic year

       

      • Reservation fee: €600 (It will be paid once the student receives notification of admission to the master’s, and deducted from the first tuition payment)

      60 ECTS in the first academic year:

      • EU students: €6,600 (€110/ECTS credit)
      • Non EU students: €9,900 (€165/ECTS credit)

      * Pending approval by the Regional Government of Madrid for 2019/2020

       

      ✎│Programme’s fees


      NOTE: The enrolment fees do not include the cost of issuing the master’s degree certificate.​

      Additional information

      • You may enrol on the master’s degree after completing the admission process and receiving formal confirmation of your acceptance.
      • When performing the enrolment you can choose between Full-time enrolment or Part-time enrolment.
      • The email address provided upon enrolment will be used for formal communications; students are therefore kindly requested to check their mail regularly.
      • Pursuant to the regulations of the Universidad Carlos III de Madrid, a student failing to pay any part of the fees will not be admitted and the enrolment process will be terminated. In cases of cancellation of enrolment due to non-payment, the University may demand the payment of the pending amounts for enrolment in previous academic courses as a prior condition of enrolment.
        No diploma or certificate will be issued if a student has any outstanding payments.

      ✎│Enrolment master’s programmes

      ✎│ECTS credits recognition

  • SCHOLARSHIPS

    UC3M Scholarships for the Year 2019/2020

    CALL AM01-19/20 * │ RESOLVED

    For the academic year 2019-20 a call has been published for a maximum of 6 grants for payment of the net enrolment fees for students accepted into the Master’s, with the following provision:

    • 6 grants of € 3,000

    To apply, you must have completed the application for admission to the Master’s.

     

    Application deadline: 31st May 2019.

    Resolutions: February, April and June 2019.

    ☛ Published 3rd Resolution dated July 22, 2019


    * The number of grants and amounts specified in the Annex to the notice, may vary depending on the conditions of the candidates who apply for them. They may not even be allocated if decided so by the Selection Committee for each programme. A € 3,000 grant is reserved for candidates associated with the Branded Content Marketing Association, employees and related people.​
     

    Grants

    ☛ UC3M e-bulletin (BOEL) in Spanish

    Fourth Edition of Rocío Orsi Award for Master's Thesis

    The Carlos III University of Madrid announces the Fourth Edition of Rocío Orsi Award for Master's Thesis. To this award may opt all students who submitted, defended and approved in the programs under the Faculty of Humanities, Communication and Documentation, credits corresponding to Master's Thesis (TFM) during the period from February 1 and on October 31, 2019.
     

    • Amount: 500 €

    Applications deadline: October 31, 2019

    Resolution: November 2019
     

    ✎ │ Application form

    📥 │ Rules of the call

     

    General information on grants and scholarships

    For more information on specific grants of interest awarded by UC3M and by other agencies or organisations.

    🎓 Grants to study a University Master’s

  • PRACTICAL INFORMATION
  • INTERNATIONAL

    International Programs

    The Master in Advertising Communication of the UC3M offers its students a unique opportunity to enrich their training with international exchanges of top level. It offers the possibility of complementary international courses completing 30 ECTS abroad.

    Two different exchange programs are offered:

    1. A) The International Exchange program at Baruch College, Zicklin School of Business (CUNY) in the United States. Students can extend their training by 30 ECTS for a period of 3-6 months, after completing the regular 60 ECTS program.
    2. B) European extension programs that are part of the lifelong learning program: HIGHER EDUCATION (ERASMUS +).

    They are aimed at students who wish to expand their curriculum by studying complementary disciplines, ranging from digital communication, digital marketing, creativity, languages ​​and other related fields. Students can extend their training by 30 ECTS for a period of 3-6 months, after completing the regular 60 ECTS program.

    Students can apply to an Erasmus Exchange Program in:

    1. 1) Audencia Business School
    2. 2) University Rotterdam Erasmus
    3. 3) Tilbourg University

     

    Official recognition

    Students receive formal recognition for their academic study period abroad in the transcript of records and in the degree certificate.

     

    Admission

    Interested students must request admission to the International Program to the Master’s direction (at the end of the first term for the International Exchange program and at the end of the third term for the European Extension program). The admission to the program will be decided by the Master’s direction on the basis of the academic excellence. There are a limited number of places available.

    After being admitted into the International Complement program, the enrolment application and fees for any subject in our partner universities will be managed directly from Universidad Carlos III.

    The University will offer scholarships for all the students admitted to the program, awarded on the basis of academic excellence/record within the Master’s.