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Master in Advertising Communication

Graduate School of Humanities and Communication

Imagen presentación del máster
Direction
Prof. Nora Lado Cousté
Deputy Direction
Prof. Concepción Cascajosa Virino
Coordination
Prof. Asier Gil Vázquez
Language
Bilingual
Attendance
On-campus
Credits
60
Campus
Madrid - Puerta de Toledo
Applications

 Open 

☛  Places available: 40

Departments
Communication and Media Studies Department, The Institute for the Development of Enterprises and Markets (INDEM)

MORE INFORMATION HERE

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  • Inicio

    The Master's degree in Advertising Communication provides advanced bilingual instruction coupled with intensive practical training in the design and implementation of advertising and communication campaigns, branding content marketing management, creativity development, media planning and transmedia content projects. In addition, marketing training, brand strategy, research on new experimental technology trends and mastery of the most advanced techniques, both online and offline, are also covered.

    This program includes its own professionally mentored advertising agency, the 3M Advertising Lab, where the students will work for real world leading brands applying advanced research design techniques, performing all the steps for the creation and development of communication campaigns.

    The Master offers the opportunity to take an international exchange at Baruch College, University of New York City, as well as Eramus+ exchanges with leading European universities.

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    🎥 │ Presentation advertising agency 3C Advertising Lab

     

    Logo Branded Content Marketing Association Logo fcbSapin    Logo AEACP    Logo Havas Media Group    Logo YOU Brand user experience

    reasons to study master in Advertising Communication

    │MASTER IN NUMBERS

    • ☛ 40 students maximum per class
    • ☛ 5 international exchange agreements
    • ☛ Teachers from more than 6 different nationalities
    • ☛ More than 10 nationalities among students
    • ☛ Director of more than 8 large advertising agencies and media among teachers
  • CURRICULUM
  • FACULTY

    UC3M FACULTY

    • VRIES, ELINE DE
      Department of Business Economics
      Visiting Lecturer
      PhD
      Brief CV

    EXTERNAL FACULTY

    • CHARRON, JEAN-PHILIPPE
      ​Assistant Professor in the Department of Finance and Commercial Research
      PhD
      UNIVERSIDAD AUTÓNOMA DE MADRID
    • FLAVÍAN BLANCO, CARLOS
      Full Professor in the Department of Marketing Management and Market Research
      PhD
      UNIVERSIDAD DE ZARAGOZA
    • GORDO, RAÚL
      Director of Client Research
      OMNICOM MEDIAGROUP
    • MUÑOZ, NIKO
      Executive Director / Hunter in Chief and PhD in Economics and Business
      ESCP EUROPE / INICIA CORPORATE
    • SERRANO, NURIA
      Chief Strategy Officer and PhD in Communication
      VCCP SPAIN
  • ADMISSION
    • ADMISSION

      Application

      The request is made electronically through our application. Before starting the admission process, please, read the following information:

      Requirements

      It will be necessary to hold a Spanish official university degree or another issued by an institution of higher education located in another member state of the European Higher Education Area empowering therein for access to Master studies.

       

      Admission criteria

      ADMISSION CRITERIA %
      Academic record of studies access 40%
      Level of knowledge of other languages* (B2) 10%
      Professional experience 20%
      Qualifications obtained in core subjects to take the master 10%
      Motivation, interest and letters of recommendation 10%
      Others 10%

      *Language Level B2 required according CEFR

      Language requirements

      Check the general language requirements required to study a Master’s at UC3M, depending on whether it is in Spanish, English or bilingual.

      students with foreign university degrees

      Once admitted to the Master’s, students with university degrees issued by a higher education institution belonging to an educational system outside the EHEA, must provide, for enrolment, the diploma, legalized by diplomatic procedures or by means of The Hague Apostille. They must also submit the transcript of records, with the grade point average, duly legalized.

      More information about Legalization of Foreign Documents.

      If needed, documents must be accompanied by an official sworn translation into Spanish.

    • ENROLLMENT

      TUITION FEES*

      Reservation fee: €600 

      • it will be paid once the student receives notification of admission to the master’s, and deducted from the first tuition payment
      • the reservation fee will only be refunded if the master program is cancelled

      60 ECTS in the first academic year:

      • EU students: €6,600 (€110/ECTS credit)
      • Non EU students: €9,900 (€165/ECTS credit)

       

      ✎│Tuition fees


      NOTE: The enrolment fees do not include the cost of issuing the master’s degree certificate.​

      _______

      * Current fees for the 22/23 academic year, pending approval by the Community of Madrid for the 23/24 academic year.

      Additional information

      • You may enrol on the master’s degree after completing the admission process and receiving formal confirmation of your acceptance.
      • When performing the enrolment you can choose between Full-time enrolment or Part-time enrolment.
      • The email address provided upon enrolment will be used for formal communications; students are therefore kindly requested to check their mail regularly.
      • Pursuant to the regulations of the Universidad Carlos III de Madrid, a student failing to pay any part of the fees will not be admitted and the enrolment process will be terminated. In cases of cancellation of enrolment due to non-payment, the University may demand the payment of the pending amounts for enrolment in previous academic courses as a prior condition of enrolment.
        No diploma or certificate will be issued if a student has any outstanding payments.

      ✎│Enrolment master’s programmes

      ✎│ECTS credits recognition

      Best Practices and Regulations

  • SCHOLARSHIPS

    UC3M scholarships FOR ACADEMIC YEAR 2023/2024

    CALL AM01-23/24 *

    For the academic year 2023-2024 a call has been published for a maximum of 6 scholarships for payment of the net enrolment fees for students accepted into the Master’s, with the following provision:

    • 6 scholarships of €3,000

    To apply, you must have completed the application for admission to the Master’s.

     

    Application deadline: 31st May 2023

    Resolutions: February, April and June 2023

    • Published 1st partial resolution dated 28/02/2023


    * The number of scholarships and amounts specified in the Annex to the notice may vary depending on the conditions of the candidates who apply for them. They may not even be allocated if decided so by the Selection Committee for each programme.
     

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    📚 │ Scholarships

    ☛ UC3M e-bulletin (BOEL) in Spanish

     

    SEVENth Edition of Rocío Orsi Award for Master's Thesis │ RESOLVED

    The Carlos III University of Madrid announces the Seventh Edition of Rocío Orsi Award for Master's Thesis. This award is open to all students who have presented, defended and obtained an "A" or "B" grade, as well as the credits corresponding to the Master's Thesis (TFM), during the period between February 1 and September 30, 2022, in the official programs linked to the Faculty of Humanities, Communication and Documentation.

    • Amount: 500 €

    Applications deadline: January 16, 2023

    Resolution: 23 February 2023. See the resolution here

    ✎ │ Application form

    📥 │ Rules of the call

     

    General information on scholarships

    For more information on specific scholarships of interest awarded by UC3M and by other agencies or organisations.

    🎓 │ Scholarships to study a University Master

  • PRACTICAL INFORMATION
    • Inicio

      titulo cabecera para seccion calendario academico

      Academic Calendar

      Academic Calendar 2022-2023

      Academic Calendar 2023-2024

      titulo cabecera para sección horario del master

      MASTER’S COURSE SCHEDULE

      Check the Master’s schedule

      titulo cabecera para sección secretaría virtual

      VIRTUAL SECRETARIAT

      Access to Virtual Secretariat

      titulo cabecera para seccion recursos materiales del máeter

      Material Resources of the programme

      Madrid - Puerta de Toledo Campus

      titulo cabecera para sección quejas, reclamaciones y sugerencias

      complaints and suggestions

      General Registry Office

      Contact mailbox 

      icono cabecera para sección empleo y practicas

      Employability

      Access to Employment and internships

      🆕 New UC3M employment platform

    • AGREEMENTS

      The Master in Advertising Communication program has an established agreement with BRANDED CONTENT MARKETING ASSOCIATION (BCMA):

       

      In the past academic years, the students of the Master have done their internships in the following companies:
       

      • 7 PINES RESORT IBIZA, S.L.U.
      • ADD VALUE MEDIA, S.L.
      • ADMINISTRATION OF VERY IMPORTANT PEOPLE PERSONAL PROFILES S.L.
      • ANTEVENIO RICH&REACH, S.L.U
      • AYUNTAMIENTO DE LOGROÑO
      • BRAND VALUE, S.L.
      • BRANDED CONTENT MARKETING ASSOCIATION ESPAÑA
      • C.F.E.B. SISLEY
      • CARTIER INTERNATIONAL
      • CIRCULO DE COMUNICACIÓN
      • COMUNICACIÓN COMERCIAL Y MARKETING MEDIA, S.L.
      • CONNAXIS SERVICIOS DE MARKETING, S.L.
      • CONNECTWORLD INTERNATIONAL EDUCATION, S.A.
      • CONTRAPUNTO BBDO, S.A.
      • DDB TANDEM, S.A.
      • EL BAÚL DE LAS PIQUÉ C.B.
      • EL BAÚL DE LAS PIQUÉ PUBLICIDAD, S.L.
      • FULLSIX, S.L.
      • GONZALEZ BYASS SERVICIOS CORPORATIVOS, S.L.
      • HAVAS MEDIA GROUP SPAIN S.A.U.
      • HEHENBERGER INTER TIME MEDIA, S.L.
      • INGENIA, MARKETING Y COMUNICACIÓN, S.L.
      • INTRO IBÉRICA, S.L.
      • KETCHUM PUBLIC AFFAIRS, S.L.
      • KEY CONTENT, S.L.
      • LEO BURNETT IBERIA, S.L.U.
      • MAKE MARKETING Y COMUNICACIÓN, S.L.
      • MM MOTION PICTURES GMBH
      • MONTERO Y ELLA, S.L.L.
      • MRM WORLDWIDE SPAIN, S.A.
      • OGILVY PUBLIC RELATIONS, S.L.
      • OMNICOM MEDIA GROUP, S.L.
      • PM & S RECURSOS, S.L.U.
      • PUBLICIS COMUNICACIÓN ESPAÑA, S.L.
      • PUBLIESPAÑA, S.A.U.
      • REDKAMPUS PRESS, S.L.
      • REMOR CONSULTING, S.L.
      • ROBERT BOSCH ESPAÑA
      • FABRICA ARANJUEZ, S.A.U.
      • ROBERT BOSCH ESPAÑA, S.L.U.
      • SHENZHEN YOUYUAN CULTURE MEDIA CO., LTD
      • SOCIAL MEDIA S.L.
      • SOY OLIVIA CONCEPTS, S.L.
      • SWING ADVERTISING, S.A.
      • TECNATOM, S.A.
      • TELEFÓNICA AUDIOVISUAL DIGITAL S.L.U.
      • TEQUILA SPAIN, S.L.
      • THE AGENCY EXCLUSIVE MODELS, S.L.
      • THE COCKTAIL EXPERIENCE S.L.
      • VCCP SPAIN, S.L.
      • VISUALEO VERIFICATIONS, S.L.U.
      • WELLDONE EVENTS CHINA
      • WILD WILD WEB STUDIO, S.L.
      • WONDER CREATIVE THINKING, S.L.U.
      • ZHUMENG INTERNATIONAL EDUCATION S.L.
  • INTERNATIONAL

    International Programs

    The Master in Advertising Communication of the UC3M offers its students a unique opportunity to enrich their training with international exchanges of top level. It offers the possibility of complementary international courses completing 30 ECTS abroad.

    Two different exchange programs are offered:

    1. A) The International Exchange program at Baruch College, Zicklin School of Business (CUNY) in the United States. Students can extend their training by 30 ECTS for a period of 3-6 months, after completing the regular 60 ECTS program.
    2. B) European extension programs that are part of the lifelong learning program: HIGHER EDUCATION (ERASMUS +).

    They are aimed at students who wish to expand their curriculum by studying complementary disciplines, ranging from digital communication, digital marketing, creativity, languages ​​and other related fields. Students can extend their training by 30 ECTS for a period of 3-6 months, after completing the regular 60 ECTS program.

    Students can apply to an Erasmus Exchange Program in:

    1. 1) Audencia Business School
    2. 2) University Rotterdam Erasmus

     

    Official recognition

    Students receive formal recognition for their academic study period abroad in the transcript of records and in the degree certificate.

     

    Admission

    Interested students must request admission to the International Program to the Master’s direction (at the end of the first term for the International Exchange program and at the end of the third term for the European Extension program). The admission to the program will be decided by the Master’s direction on the basis of the academic excellence. There are a limited number of places available.

    After being admitted into the International Complement program, the enrolment application and fees for any subject in our partner universities will be managed directly from Universidad Carlos III.

    The University will offer scholarships for all the students admitted to the program, awarded on the basis of academic excellence/record within the Master’s.