Graduate School of Humanities and Communication
- Direction
- Prof. Nora Lado Cousté
- Deputy Direction
- Prof. Asier Gil Vázquez, Prof. Concepción Cascajosa Virino
- Language
- Bilingual
- Attendance
- On-campus
- Credits
- 60
- Campus
- Madrid - Puerta de Toledo
- Applications
-
CLOSED
☛ Places available: 45
- Departments
- Communication and Media Studies Department, The Institute for the Development of Enterprises and Markets (INDEM)
CONTACT
Click here and make your query
APPLICATION FOR ADMISSION
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- Inicio
The Master's degree in Advertising Communication provides advanced bilingual instruction coupled with intensive practical training in the design and implementation of advertising and communication campaigns, branding content marketing management, creativity development, media planning and transmedia content projects. In addition, marketing training, brand strategy, research on new experimental technology trends and mastery of the most advanced techniques, both online and offline, are also covered.
This program includes its own professionally mentored advertising agency, the 3M Advertising Lab, where the students will work for real world leading brands applying advanced research design techniques, performing all the steps for the creation and development of communication campaigns.
The Master offers the opportunity to take an Eramus+ exchanges with leading European universities.
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🎥 │ Presentation advertising agency 3C Advertising Lab
│MASTER IN NUMBERS
- ☛ 45 students maximum per class
- ☛ 5 international exchange agreements
- ☛ Teachers from more than 6 different nationalities
- ☛ More than 10 nationalities among students
- ☛ Director of more than 8 large advertising agencies and media among teachers
- CURRICULUM
- CURRICULUM
Courses 0
The master provides two free courses 0 for students with no previous training in Statistics and / or Graphic Design, which will be developed before the start of the Masters:
Year 1 - Semester 1
BLOCK 2 Subjects ECTS TYPE Language Branding and Digital Branding 3 C 
Advanced Consumer Behaviour 3 C 
Branded Content and New Trends 3 C Creativity II: trends and new media 3 C Media Planning 3 C Year 1 - Semester 2
BLOCK 4 Subjects ECTS TYPE Language Transmedia Projects Management 3 C Advertising Laboratory Practices * 6 E Internships * 6 E vacio Master Thesis 6 C vacio * Students must choose to study one of the two subjects.
C) Compulsory: 48 ECTS
E) Elective Course: 6 ECTS
Master Thesis: 6 ECTS
course Programs
- QUALITY
GENERAL COURSE INFORMATION
☛ First year offered: 2016
PROGRAMME’S QUALITY ASSURANCE
The Academic Committee of the Master’s programme complies with the SGIC-UC3M and it is responsible for the follow-up, analysis, review, assessment and quality of the program, it contributes with proposals to improve the program and produces the “Memoria Académica de Titulación” (Programme Report).
FACULTY AND COURSE PLAN
Graduate Profile and Competences
- CURRICULUM
- FACULTY
UC3M FACULTY
- CANDELARIO MACÍAS, MARÍA ISABEL
Department of Private Law
Associate Professor
PhD
Brief CV
- CASCAJOSA, CONCEPCIÓN
Department of Communication and Media Studies
Senior Lecturer
PhD
Brief CV
- CILLER, CARMEN
Department of Communication and Media Studies
Senior Lecturer
PhD
Brief CV
- FERNÁNDEZ CASTRILLO, CAROLINA
Department of Communication and Media Studies
Associate Professor
PhD
Brief CV
- GIL VÁZQUEZ, ASIER
Department of Communication and Media Studies
Assistant Professor PhD
PhD
Brief CV
- KAISER REMIRO, REGINA
Department of Statistics
Associate Professor
PhD
Brief CV
- LADO, NORA
Department of Business Economics
Full Professor
PhD
Brief CV
- LASTIRI SANTIAGO, MÓNICA
Department of Private Law
Associate Professor
PhD
Brief CV
- MARTÍNEZ SERRANO, EVA
Department of Business Economics
Adjunct Professor
Brief CV
- MELERO SALVADOR, ALEJANDRO
Department of Communication and Media Studies
Associate Professor
PhD
Brief CV
- MOLINA, JUAN PEDRO
Department of Communication and Media Studies
Associate Professor
PhD
Brief CV
- MORILLAS JARILLO, MARÍA JOSÉ
Department of Private Law
Full Professor
PhD
Brief CV
- RUIZ MUÑOZ, MIGUEL
Department of Private Law
Emeritus Professor
Full Professor
PhD
Brief CV
- VÁZQUEZ, ISABEL
Department of Communication and Media Studies
Adjunct Professor
- VEGA JUSTRIBO, BARBARA DE LA
Department of Private Law
Associate Professor
PhD
Brief CV
- VRIES, ELINE DE
Department of Business Economics
Visiting Lecturer
PhD
Brief CV
EXTERNAL FACULTY
- ALCÁZAR, LUIS
Deputy Director of Business Development and R+D
PhD
TESSEO PRODUCCIONES
- ÁLVAREZ CUFARI, ANITA
Creative, advertising and author of storytelling and copywriting.
- ARANDA GUTIÉRREZ, CRISTINA
AI and Innovation Consultant and Co-founder
PhD
MUJERESTECH
- CALABUIG, DANIEL
Creative Director
PATRONES Y ESCONDITES
- CARRILLO RUIZ, MARIO
Adjunt Creative Director
DAVID MADRID
- CHARRON, JEAN-PHILIPPE
Assistant Professor of Marketing and Research
UNIVERSIDAD AUTÓNOMA DE MADRID
- DEL RÍO, ISABEL
Writer and Marketing Teacher
- FERNÁNDEZ, EVA PATRICIA
PhD in Information Sciences
Producer and creator of audiovisual content.
CRETA PRODUCCIONES
- FRAGUAS, BÁRBARA
CEO and CCO
EL BAÚL DE LAS PIQUÉ
- GARZÍA, ANTO
Expert in Digital Strategy, Communication, and Brands
ÉLITE MAGNÉTICA
- GONZÁLEZ RÍOS, ANDREA
Digital Marketing and Sales
BBVA
- LINAZA, GLORIA
Expert in Creative Direction and Copywriting
- MARTÍN, AITOR
Head of Creative System
MEDIACOM ESPAÑA
- MAYO BENCOMO, CRISTINA
UX/UI designer
BBVA
- MELNYK, VLADIMIR
PhD in Marketing and Consumer Behavior and professor of Marketing
ESCP BUSINESS SCHOOL
- MOVILLA MENGUAL, LUIS ANTONIO
Branded Content & Experience Director
PhD
BE A LION (MEDIASET GROUP)
- MUÑOZ, PABLO
Founding Partner & Consultant
COLLAGE
- NORIEGA FERNANDEZ, JOSE MANUEL
Head of Corporate Communications and Brand Management
GRUPO BOSCH ESPAÑA
- PACHECO, ANTONIO
Creative Director
MANIFIESTO
- RASCÓN GARCÍA, SOFÍA
Client Advisor
OMNICOMPRGROUP
- RICARTE DE GRACIA, JOSE MARIA
Business and Communications Director
NORMMAL
- ROGEL, CARLA
PhD in Audiovisual Communication
Expert in branded content and transmedia narratives.
SPAINMEDIA
- SÁNCHEZ CARNIGLIA, MARIAN
Audiovisual producer, coach and teacher
STORYBUILDING STUDIO
- SÁNCHEZ LÓPEZ, MIGUEL ÁNGEL
Head of Corporate Communications
APPLE TREE
- SANTA-OLALLA, BELÉN
Creative Director
CONDUCTTR
STROKE 114, STORYTELLING INMERSIVO
- VÍLCHEZ CASTRO, LAURA
Co-founder, Creative and Account Manager
ELEY STUDIO
- ZSCHIESCHE, ALBERTO
Chief Account and Strategy Officer
HAVAS WORLDWIDE SPAIN
- CANDELARIO MACÍAS, MARÍA ISABEL
- ADMISSION
- ADMISSION
Application
The request must be submitted electronically through our application system. Before beginning the admission process, please read the following information:
Requirements
It will be necessary to hold a Spanish official university degree or another issued by an institution of higher education located in another member state of the European Higher Education Area empowering therein for access to Master studies.
Admission criteria
ADMISSION CRITERIA % Academic record of studies access 50% Level of knowledge of other languages* (B2) 20% Professional experience 20% Motivation, interest and letters of recommendation 10% *Language Level B2 required according CEFR
Language requirements
Check the general language requirements required to study a Master’s at UC3M, depending on whether it is in Spanish, English or bilingual.
students with foreign university degrees
Once admitted to the Master’s program, students holding a university degree from a higher education institution outside the EHEA must provide the diploma, legalized through diplomatic procedures or by The Hague Apostille, for enrollment. They must also submit their transcript of records, including the grade point average, duly legalized.
More information about Legalization of Foreign Documents.
If needed, documents must be accompanied by an official sworn translation into Spanish.
- ENROLLMENT
TUITION FEES*
Reservation fee: €600
- it will be paid once the student receives notification of admission to the master’s, and deducted from the first tuition payment
- the reservation fee will only be refunded if the master program is cancelled
EU STUDENTS (€110/ECTS) First academic year - 60 ECTS €6,600 NON EU STUDENTS (€165/ECTS) First academic year - 60 ECTS €9,900 NOTE: the indicated public prices do not include in any case, neither the ECTS corresponding to the Formative Complements that the student must take (only master's degrees with previous Formative Complements), nor the cost of issuing the master’s degree certificate.
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* Current fees for the academic year 25/26, pending approval by the Community of Madrid for the academic year 26/27.
Additional information
- You may enrol on the master’s degree after completing the admission process and receiving formal confirmation of your acceptance.
- When performing the enrolment you can choose between Full-time enrolment or Part-time enrolment.
- The email address provided upon enrolment will be used for formal communications; students are therefore kindly requested to check their mail regularly.
- Pursuant to the regulations of the Universidad Carlos III de Madrid, a student failing to pay any part of the fees will not be admitted and the enrolment process will be terminated. In cases of cancellation of enrolment due to non-payment, the University may demand the payment of the pending amounts for enrolment in previous academic courses as a prior condition of enrolment.
No diploma or certificate will be issued if a student has any outstanding payments.
- ADMISSION
- SCHOLARSHIPS
UC3M TUITION GRANTS FOR ACADEMIC YEAR 2026/2027
CALL FOR APPLICATIONS AM01-26/27* │ RESOLVED
A maximum of 6 grants have been announced for the academic year 2026-2027 to cover the net tuition fees for students admitted to the Master's program, with the following provisions:
- 6 grants of €3,000
To apply for the grant, you must have formalized the application for admission to the Master's Degree.
Application deadline: 31 May 2026
Partial decisions:
- First decision published on 12 March 2026
- Second decision published on 4 June 2026
- Third decision published on 14 July 2026
* The number of grants and their amounts specified in the call for applications may vary depending on the conditions of the candidates applying for them, and may even remain unawarded based on the assessment of the Selection Committee for each program
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NINTH Edition of Rocío Orsi Award for Master's Thesis | CLOSED
The Carlos III University of Madrid announces the Ninth Edition of Rocío Orsi Award for Master's Thesis. This award is open to all students who have presented, defended and obtained an "A" or "B" grade, as well as the credits corresponding to the Master's Thesis (TFM), during the period between February 6 and September 30, 2025, in the official programs linked to the Faculty of Humanities, Communication and Documentation.
- Amount: 500 €
Applications deadline: January 16, 2026
Resolution: February 20, 2026
📌 │ More information
General information on scholarships
For more information on specific scholarships of interest, awarded by the Universidad Carlos III de Madrid as well as other agencies or organizations, please refer here:
- PRACTICAL INFORMATION
- Inicio
- AGREEMENTS
The Master in Advertising Communication program has an established agreement with BRANDED CONTENT MARKETING ASSOCIATION (BCMA):
In the past academic years, the students of the Master have done their internships in the following companies:
- 7 PINES RESORT IBIZA, S.L.U.
- ADD VALUE MEDIA, S.L.
- ADMINISTRATION OF VERY IMPORTANT PEOPLE PERSONAL PROFILES S.L.
- ANTEVENIO RICH&REACH, S.L.U
- AYUNTAMIENTO DE LOGROÑO
- BRAND VALUE, S.L.
- BRANDED CONTENT MARKETING ASSOCIATION ESPAÑA
- C.F.E.B. SISLEY
- CARTIER INTERNATIONAL
- CIRCULO DE COMUNICACIÓN
- COMUNICACIÓN COMERCIAL Y MARKETING MEDIA, S.L.
- CONNAXIS SERVICIOS DE MARKETING, S.L.
- CONNECTWORLD INTERNATIONAL EDUCATION, S.A.
- CONTRAPUNTO BBDO, S.A.
- DDB TANDEM, S.A.
- EL BAÚL DE LAS PIQUÉ C.B.
- EL BAÚL DE LAS PIQUÉ PUBLICIDAD, S.L.
- FULLSIX, S.L.
- GONZALEZ BYASS SERVICIOS CORPORATIVOS, S.L.
- HAVAS MEDIA GROUP SPAIN S.A.U.
- HEHENBERGER INTER TIME MEDIA, S.L.
- INGENIA, MARKETING Y COMUNICACIÓN, S.L.
- INTRO IBÉRICA, S.L.
- KETCHUM PUBLIC AFFAIRS, S.L.
- KEY CONTENT, S.L.
- LEO BURNETT IBERIA, S.L.U.
- MAKE MARKETING Y COMUNICACIÓN, S.L.
- MM MOTION PICTURES GMBH
- MONTERO Y ELLA, S.L.L.
- MRM WORLDWIDE SPAIN, S.A.
- OGILVY PUBLIC RELATIONS, S.L.
- OMNICOM MEDIA GROUP, S.L.
- PM & S RECURSOS, S.L.U.
- PUBLICIS COMUNICACIÓN ESPAÑA, S.L.
- PUBLIESPAÑA, S.A.U.
- REDKAMPUS PRESS, S.L.
- REMOR CONSULTING, S.L.
- ROBERT BOSCH ESPAÑA
- FABRICA ARANJUEZ, S.A.U.
- ROBERT BOSCH ESPAÑA, S.L.U.
- SHENZHEN YOUYUAN CULTURE MEDIA CO., LTD
- SOCIAL MEDIA S.L.
- SOY OLIVIA CONCEPTS, S.L.
- SWING ADVERTISING, S.A.
- TECNATOM, S.A.
- TELEFÓNICA AUDIOVISUAL DIGITAL S.L.U.
- TEQUILA SPAIN, S.L.
- THE AGENCY EXCLUSIVE MODELS, S.L.
- THE COCKTAIL EXPERIENCE S.L.
- VCCP SPAIN, S.L.
- VISUALEO VERIFICATIONS, S.L.U.
- WELLDONE EVENTS CHINA
- WILD WILD WEB STUDIO, S.L.
- WONDER CREATIVE THINKING, S.L.U.
- ZHUMENG INTERNATIONAL EDUCATION S.L.
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- INTERNATIONAL
International Programs
The Master in Advertising Communication of the UC3M offers its students a unique opportunity to enrich their training with international exchanges of top level. It offers the possibility of complementary international courses completing 30 ECTS abroad.
Students will have the possibility to access the European extension programs that are part of the lifelong learning program: HIGHER EDUCATION (ERASMUS +). They are aimed at students who wish to expand their curriculum by studying complementary disciplines, ranging from digital communication, digital marketing, creativity, languages and other related fields. Students can extend their training by 30 ECTS for a period of 3-6 months, after completing the regular 60 ECTS program.
Students can apply to an Erasmus Exchange Program in:
Official recognition
Students receive formal recognition for their academic study period abroad in the transcript of records and in the degree certificate.
Admission
Interested students must request admission to the Master’s direction at the end of the third term. The admission to the program will be decided by the Master’s direction on the basis of the academic excellence. There are a limited number of places available.
After being admitted into the program, the enrolment application and fees for any subject will be managed directly from Universidad Carlos III.
The University will offer scholarships for all the students admitted to the program, awarded on the basis of academic excellence/record within the Master’s.