International Research Circle on Marketing and Company Competitiveness

Lines of research

• Research of international markets
• Marketing plans in a national and international context
• Design and strategic brand auditing
• Auditing, design and implementation of competitive market strategies
• Environmental marketing policies
• Direct marketing, customer assistance, and Relationship Marketing
• Virtual communities and the use of new technologies for research and teaching in marketing and administration
• Assessment of market satisfaction
• Socially responsible marketing and public marketing
• Advertising and promotion of for-profit and non-profit entities
• Design and assessment of customer loyalty programmes
• Distribution, commercial logistics and merchandising
• Economic valuation of brands, patents and other intangible assets
• Establishing royalties for intangible assets
• Analysis and valuation of brand devaluation in situations of unfair competition, brand copying and brand imitation.