Cookie usage policy

The website of the University Carlos III of Madrid use its own cookies and third-party cookies to improve our services by analyzing their browsing habits. By continuing navigation, we understand that it accepts our cookie policy. "Usage rules"

[Close]

Master of Lifelong Learning in Fashion and Beauty Business Management

  • Home
  • Programs
  • Master of Lifelong Learning in Fashion and Beauty Business Management

School of Continuing Education

Imagen fichas Másteres Propios
Direction
Ester Martínez Ros (UC3M)
Language
Bilingual
Attendance
On-campus
Credits
60
Campus
Madrid - Puerta de Toledo
Applications

OPEN

Departments
The Institute for the Development of Enterprises and Markets (INDEM)
CONSULTA SOBRE EL MÁSTER


* Required fields

  • Inicio

    This Master's degree aims to offer specialised and rigorous training by effectively combining the theoretical dimensions of business management training with a specific and highly valuable practical focus on the fashion and beauty sector, bearing in mind the achievement of sustainable development goals, such as responsible production and consumption and climate action.

    The fashion and beauty business ecosystem has been completely transformed over the last decade: manufacturing and logistics processes, society's perception of companies and their brands, consumer habits, marketing channels, communication. Everything is different. In view of these changes, it is necessary to train a new generation of managers. 

    The Master's programme aims to offer a highly professional path for continuing to learn how to manage a company in the world of fashion and beauty, training professionals through a qualified and specialised knowledge base and raising their awareness of corporate social responsibility within the industry (contributing to the resolution of development and environmental sustainability issues, etc.).

    Global University Employability Ranking and Survey 2026

    Master of Lifelong Learning in Fashion and Beauty Business Management
  • PROGRAM

    Module I: Fundamentals of the fashion and beauty industry and responsible business. 6 credits
    Coord.: Nicola Giorgi. Bologna Business School

    This module lays the foundations for the fashion and beauty industry and its specific characteristics (a brief history of fashion and its main players). The world of fashion encompasses products in which creativity, technology and excellence contribute to creating a product that consumers appreciate as such. Students will learn the fundamentals of brand value creation as applied to the fashion and beauty market, brand value models, the main methods of perceptual brand image analysis, and the elements that make up the DNA of a brand in this sector. They will also study the importance of fashion and beauty in the global economy and the increasingly important link between positive values such as sustainability and premium brands.

    Module II: Sustainable product and design management in the fashion and beauty industry. 6 credits
    Coordinated by: Patricia Sancho. Freelance consultant

    This module will analyse the impact of corporate branding, exclusivity, packaging, exclusive experiences, brand image... aspects that in the beauty and fashion industry are inseparable from the product itself.
    Students will learn to manage product design, from the initial idea to the marketing campaign, through three lines: intangibles, the product/service, and consumers. They will learn to design a product/service for the fashion and beauty industry, control and manage production, and analyse the steps in the process to optimise resources and achieve sustainability goals.

    Module III: Sustainable business opportunities and strategic diagnosis in the fashion and beauty sector. 6 credits
    Coordinated by: Maria José Sanchez Bueno. UC3M

    Students will learn how to carry out a strategic diagnosis for a fashion and beauty company through a comprehensive examination of various aspects such as industry characteristics (size, trends, life cycle, suppliers, distribution channels, etc.), competitor analysis, customer analysis (definition of the target audience and evolution of demand), identification and assessment of the resources and capabilities needed to generate a lasting competitive advantage, value chain analysis, organisational structure, competitive strategy, etc. They will also be able to analyse various strategic options that will allow them to examine the growth horizon in business management within the fashion and beauty universe. Finally, students will also learn about business development methods that they can use in the management of their company within the fashion and beauty industry.

    Module IV: Digital Marketing and Communication. 6 credits
    Coordinated by: Lola Duque. UC3M

    With this module, students will learn how to conduct market research, which they will then use to develop a marketing plan and establish an
    appropriate approach for their pricing strategy. Students will also be introduced to strategic marketing, preparing them to develop an online strategy for a new fashion and lifestyle business, and will learn to evaluate the viability of using digital channels to launch or consolidate their new company. They will learn to design and plan a communication campaign using the most appropriate media for each product.

    Module V: Distribution, e-commerce and point of sale in the world of fashion and beauty. 6 credits
    Coord.: María José Montes Sancho. UC3M

    El estudiantado conocerá cuales son los principales modelos de negocio, su evolución y su estrategia en la industria de la moda y belleza. Así mismo el módulo ayudara al alumno a reconocer y estudiar los diferentes canales comerciales de distribución (selectiva, e-commerce etc), las lógicas de negocio subyacentes y su gestión comercial y digital, además se analizar cuál es su estrategia omnicanal y su integración digital. También se incluirá las tendencias en el mercado del comprador de moda y belleza y su evolución en los últimos años, el análisis de los comportamientos de los consumidores: como comprender al consumidor, como influencia su estilo de vida y la relación que tiene entre diferentes canales. Se aprenderá a utilizar las herramientas más extendidas y eficaces de los sistemas de venta, pop-up, travel retail etc.

    Module VI: Talent management, diversity, leadership and organisation in the world of fashion and beauty. 6 credits
    Coord.: Luigi Stirpe. UC3M

    With this module, students will acquire the following skills and learning outcomes:

    • Be able to understand the reasons for the importance of the human factor for a company within the fashion and beauty industry.
    • Be able to establish the staffing needs of a company in the fashion and beauty market.
    • Know how to apply human resource management tools to real situations in companies in the fashion and beauty industry.

    Module VII: Financial management and value creation in fashion and beauty companies. 6 credits
    Coord.: Luis Santamaría. UC3M

    With this module, students will be able to acquire specialised knowledge in the field of management and financial accounting and apply it to a company in the fashion and luxury industry. They will thus be able to plan, design and carry out original applied research from the stage of justification and identification of unmet demand to the decision to expand their initial business. Students will analyse specific situations and conditions related to the profitability of their business, be able to apply the knowledge acquired in practice and issue resolutions and judgements in the different fields of the economic and financial viability of a fashion and luxury company, and be able to draw up an economic and financial plan and present their results clearly, using solid arguments in the development of their conclusions.

    Module VIII: Professional Activities and Workshops. 6 credits
    Coord.: TBA

    Module IX: Master's thesis. 12 credits
    Coord.: Ester Martínez Ros. UC3M

  • FACULTY

    UC3M Faculty

    • Ester Martínez Ros
      Departamento de Economía de la Empresa
      Profesora Titular
    • María José Sánchez Bueno
      Departamento de Economía de la Empresa
      Profesora Titular
    • Lluis Santamaria
      Departamento de Economía de la Empresa
      Profesora Titular
    • Luigi Stirpe
      Departamento de Economía de la Empresa
      Profesor Titular
    • Marta García Mandaloniz
    • Departamento de Derecho  Privado
      Profesora Titular

     

     


    External Faculty

    • Nicola Giorgi
      Bologna Business School
      Business Administration
    • Leire Moreno
      Free-lance
    • Patricia Sancho
      Free-lance
    • Marta Vázquez
      Loewe
      Director, Marketing & Communications Europe and Middle East
    • Isabel Zancajo
      L’Ôreal
      Directora de Comunicación Corporativa L’Oréal Luxe
  • ADMISSION
    • ADMISSION

      Places offered: : 25

      The programme can be offered as long as there is a minimum number of students to guarantee its viability.

      Qualifications required

      To be admitted to the Master's Degree it is essential to

      • A Bachelor's degree, Bachelor's degree, Architect, Engineer or equivalent.
      • English proficiency.

      Student profile

      This Master's degree is aimed at graduates from different academic backgrounds (both in the social sciences and law, as well as other fields) who wish to receive specialised training
      in managing and directing a fashion and beauty company, focusing their professional career in this area.

      Although prior knowledge/experience/training in the field of business administration and management, economics and similar areas can contribute positively to getting the most out of this Master's degree, it is not considered an essential admission requirement.

      Selection and assessment criteria

      Academic record and personal interview.

       

      Admission process

      Those interested in enrolling must submit the following documentation by 30 September:

      • Application form
      • Photocopy of the Higher Degree.
      • Academic transcript, (set of subjects and grades obtained during the degree).
      • Curriculum vitae
      • Personal letter about your motivation to do the Master's Degree (maximum 30 lines).
      • Photocopy of your ID card, passport or identity card.
      • Certificate attesting to the level of English
      • Letters of recommendation (optional)
      • If you have not completed your studies: Statement of having finished the previous studies.

      Information and registration

      Continuing Education School
      Carmen Martín Gaite Building, Office 18.1.C.07
      C/ Madrid 135 -28903 Getafe (Madrid)
      Tel.: 91 624 9898

    • REGISTRATION

      The tuition fee for the Master's degree is €9,000.

      • €1,000 to reserve a place once admission to the programme has been confirmed.
      • €4,000 with a payment deadline of 31 October.
      • €4,000 with a payment deadline of 15 March.

      A refund of the place reservation fee may only be requested in the event of inability to attend due to justified serious illness or other reasons of comparable seriousness, as well as due to force majeure.

  • PROFESSIONAL OPORTUNITIES

    The fashion industry is one of the essential links for promoting economic development (job creation) and contributing to the implementation of the pillars for achieving sustainable development. Therefore, professionals with first-class training are needed to manage and run companies in this industry.

    Management and direction of fashion and beauty companies.
    Creation of own brands.
    Business advice and consulting.
    Management of fashion or beauty departments in companies in the sector.
    Project management for fashion and beauty firms.
    Marketing and e-commerce.
    Sustainable business developer.

  • PRACTICAL INFORMATION

    You are interested

    Duration and schedule

    The course will begin during the week of 5 October and end on 30 September.

    Classes will be held Monday to Friday from 5:30 p.m. to 8:30 p.m.

    Place of delivery

    ☛ Madrid- Puerta de Toledo Campus

    ☛ More information

    Campus Madrid Puerta de Toledo UC3M