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Information from UC3M on R+D+i has increased its media presence


The media impact of news on research and innovation that is coming out of Universidad Carlos III de Madrid (UC3M) has increased by approximately 4 percent in the past year, with nearly 3,200 appearances in the press, webs and institutional media.

La información de la UC3M sobre I+D+i aumenta su presencia en medios

These data are drawn from the latest dossier monitoring the web and media impact of the 44 press notes regarding Research, Development and Innovation (R+D+i) generated during 2015 by the OIC (Oficina de Información Científica -- Scientific Information Office) of the Institutional Communication Service of UC3M’s Vice-Chancellor’s Office of Communication and Culture (Servicio de Comunicación Institucional del Vicerrectorado de Comunicación y Cultura de la UC3M).

A total of 3,195 appearances were counted, which constitutes a 3.73 percent increase over the results obtained in 2014. In addition, continual growth can be seen in the impact of these news items in the media, with an increase of 115 percent in comparison with the first evaluation in 2009, when 1,482 appearances were registered.

Throughout 2015 the presence of R+D+i at UC3M news in the Spanish media has grown, with a 13.66 percent increase in national appearances. This information has been seen in prestigious newspapers, such as ABC, El Mundo and El País, and has been published by top news agencies, such EFE, Europa Press and Servimedia. Moreover, these news items appear in national platforms that deal with this type of information, such as the bulletin Notiweb of the autonomous Community of Madrid’s madri+d system, the News Agency for Science and Technology of the Institute for Scientific and Technological Studies (Agencia de Noticias para la divulgación de la Ciencia y Tecnología  del Instituto de Estudios de la Ciencia y la Tecnología -- DiCYT) and the Scientific News and Information Service (Servicio de Información y Noticias Científicas -- SINC) of the Spanish Foundation for Science and Technology (la Fundación Española para la Ciencia y la Tecnología -- FECYT). 

In addition, hundreds of international media outlets have also reported on the information from UC3M and the news items have appeared in numerous countries, such as Argentina, Bolivia, China, the United States, France, Mexico, Norway, Peru, Sweden, Venezuela, etc. This demonstrates the international importance of the scientific platforms with which UC3M collaborates, spreading its news in Spanish, English, and Chinese, such as: the European research news services AlphaGalileo and EurekAlert! and the global online news service for science, medicine, technology of the American Association for the Advancement of Science.

The scientific news items are sent to the media via press releases and are disseminated through the principal social networks (Facebook, Twitter y YouTube). Furthermore, in most cases, there is an accompanying video in which the scientists explain their research. In 2015, 38 UC3M researchers participated in one of the 40 videos that were made; they have received over 45,000 views on the University’s YouTube channel.

UC3M’s OIC is connected to the Community of Madrid’s Scientific Information Offices (Oficinas de Información Científica) and to the Network of Units of Scientific Culture and Innovation (Red de Unidades de Cultura Científica e Innovación -- UCC+i), with support from the Spanish Foundation for Science and Technology (Fundación Española para la Ciencia y la Tecnología -- FECYT) of the Ministry of Economy and Competitiveness.

Further information:

Dossier monitoring the web and media impact of R+D+i news. 2015.  Author: Office of Scientific Information/Institutional Communication Office. UC3M Vice-Chancellor’s Office of Communication and Culture.