Group on Company Innovation, Organization and Marketing
- Grupos de investigación
- Economics
- Group on Company Innovation, Organization and Marketing
- Group head:
- Mercedes Esteban Bravo, María Isabel Gutiérrez Calderón
- Email:
- mesteban@emp.uc3m.es, isagut@eco.uc3m.es
- Commercial datasheet:
- Innovacion, Organizacion y Comercializacion de Empresas
Description
The Group’s work, activities, and professional services aim to support and advise companies and organizations for better, more suitable management of their resources, orient them in implementing effective financial and commercial strategies, and contribute actively to training specialized, qualified employees.
Lines of research
- Innovation, imitation and results of companies
- Challenges and opportunities posed by new ways of organizing innovation
- Company strategy and sustainable development
- Product proliferation and innovation and developing new markets
- Competetive dynamics, survival and results
- Differences, strategies and results of generalists and specialists
Contact email: research@uc3m.es