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Virtual reality, enlarged and mixed as a tool for business development

Realidad Virtual
  • Dates, timetables and classrooms:
    • 15th October
      • 10am - 12:30pm - Classroom 4.0.E04
      • 12:30pm - 2pm - Classroom 4.2.E02
    • 22nd and 29th October
      • 10am - 2pm - Classroom 4.0.E06
    • 5th and 12th November
      • 10am - 2pm - Classroom 7.2.H03
  • Location: Leganés Campus
  • Duration: 20 classroom hours
  • Prices:
    • University Community: €26
    • External participants: €100
  • Number of places: 40
  • Objectives

    Virtual Reality is already the marketing tool that professionals in the sector dreamed it would be. Using virtual reality, we can create physical and emotional reactions which are very similar to those produced by a real stimulus. This has led to more companies using it every day as a fundamental tool in their business, marketing and communication strategies.

    During this course, we will get to know what the current state of virtual reality is, how it is applied to different business environments and see some successful examples. Through practical examples, we will see some of the devices currently available on the market, the scope and the uses they can provide, depending on the business objectives that we have planned.

  • Program
    1. What is virtual reality? + practical demo
    2. What do enlarged reality and mixed reality entail?
    3. Who leads the virtual reality development market?
    4. Scopes and uses: its application in different business environments
    5. VR as a marketing and business development tool
    6. Successful examples
    7. What to bear in mind when developing a strategy based on VR
    8. The requirements for creating VR contents
  • Teaching

    Eva Pastor

    • Sociology graduate. Founder of HeadTeam (marketing Agency) and Virtual Reality Training (Technological consultancy). Expert in marketing management and new technology.
  • Credit recognition
    • Recognition of one optional credit