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Máster en Edición. La edición del Siglo XXI

School of Continuing Education

Imagen del Campus de Getafe
Prof. Dr. D. Julio Enrique Checa Puerta, Decano de la Facultad de Humanidades, Comunicación y Documentación de la UC3M. Codirección: Dña. Isabel Moyano Andrés, Subdirectora General del Libro, Comunidad de Madrid y D. Manuel González Moreno, Presidente de la Asociación de Editores de Madrid.


Humanities: Philosophy, Language, Literature Theory

* Required fields

  • Inicio

    NEXT CALL 2020/21 academic year

    The Master en Edición seeks to educate professionals in the field of publishing books throughout on-campus and practical methodology. Note that this postgraduate course will combine professionals of the Spanish Publishing Sector, administration and university. By the end of the master´s degree the students will be able to develop their professional activity in any field of the publishing world.

    Mesa de edición del laboratorio de audivisuales UC3M - Máster en Edición

    Module I. History of the book and overview of the publishing market. (3 ECTS)

    Coordinator: Luis González Martín

    History of the book, reading and editing

    • History of the book
    • History of the International edition. History of the edition in Spain and Latin America.

    Overview of the market and the publishing sector

    • Who is who in the publishing industry and the book world associations.
    • The internal market, the external market of the book. The publishing industry within the cultural and entertainment sector. International Perspective The Spanish-speaking market. Book fairs.
    • Take advantage of the management systems of the book sector: SCL Standards, I.S.B.N., Dilve, Cegal network and others.
    • Reading history even if current situation. Impact of the digital and the new consumption patterns. The state of reading and buying habits in Spain.

    Proposed activities:

    • Visit to LIBER (internacional fair)
    • Visit to the National Library

    Module II. Reading strategies. (6 ECTS)

    Coordinator: Julio Enrique Checa Puerta

    Canon of reading:

    • Programs of studies of infantile, average and superior education.
    • Literary supplements, specialized magazines.

    Reading animation strategies

    • Workshops and reading clubs, meetings with authors / es.
    • The reading and teaching of Spanish.

    Reading in unconventional media:

    • Digital media and social networks.
    • Other supports

    Reading and disability:

    • Easy reading.
    • Reading support for people with special needs.

    The relations between reading and media:

    • Literature and cinema / television.
    • Performing Arts.

    Proposed activities:

    •  Guided visit to a public library, how it is managed.

    Module III Administration and edition: regulations and collaboration. (7 ECTS)

    Coordinator: Isabel Moyano.

    Overview of the market and the publishing sector

    • The book and power: the edition and public powers from the beginning of the printing press until the 18th century.
    • Regulations of the book sector in Spain.
    • The edition and intellectual property.
    • The legal deposit Regulations and management.
    • The procedures for acquiring books by the administration.
    • Subsidies and programs promoting the edition.
    • The institutional edition.

    Public reading

    • Concept and historical evolution.
    • Public reading networks.
    • The role of management in digital reading.
    • New trends in children's public reading.

    Proposed activities:

    •  Virtual reading club, visit to Book Night.


    Module IV Law and publishing economics. (9 ECTS)

    Coordinator: Antonio Navarrete

    Law and edition

    • Basic principles of copyright. Authorship and types of works. Moral rights.
    • Exploitation rights. Selected collections and complete works.
    • Remuneration rights and management entities. The role of management entities: CEDRO and VEGAP.
    • Limits of intellectual property rights: parody, appointment and illustration for educational or scientific research purposes, private copying, freedom of panorama. Orphan works.
    • Transmission of rights: transfer and license. The editing contract and other editorial contracts. Subsidiary Rights Literary Agencies
    • Infringement of rights: plagiarism in literature and the arts. Civil and criminal actions. The freedoms of literary and artistic creation in fiction and nonfiction (memoirs and biographies).
    • The protection of certain editorial productions. Photographic works and mere photographs. Introduction to image rights. International Fairs: the international sale of rights.
    • The law of the book: impact on contracts, casuistry.

    Economy and editorial calculation

    • The income statement of an editorial
      Unit contribution margin and total contribution margin: sales price, editorial plan from the point of view of the contribution and costs, indirect costs and its distribution criteria, monitoring and analysis of sales objectives and costs.
      General expenses: capacity cost; Management and cost of outsourcing.
      Investments: contracting rights, advances, accounting criteria.
      Budgets: co-editions, subsidies, institutional sales, forecasting cycles, feasibility study.

    • The balance
      Accounting in the publishing company.
      Balance sheet items: warehouse, deposits and their impact on the balance sheet, profit and loss accounts.
      The working capital.
      Operational, financial leverage.

    • Taxation / Accounting: official accounts and administrative and fiscal procedures
      Fiscal calendar: employee withholdings, VAT, etc.
      Export: customs procedures, taxes, local printing, the sale of digital books.
      Treasury management in an editorial company.
      Budget and monitoring.

    Proposed activities:

    • Visit to the Madrid Book Fair.
    • Visit an international book fair (London, Bologna, Frankfurt)

    Module V. Editorial ecosystem and editorial project. (9 ECTS)

    Coordinator: Manuel González Moreno

    Editorial Ecosystem

    • Panorama of the publishing industry. Markets, actors, public.
    • Roles in the edition. Formats and technologies at the service of the edition
    • Editorial groups versus independent edition
    • Types of editing The text book
    • The legal book and dictionaries
    • Types of editing Literary
    • Types of editing Poetry and new technological supports
    • Types of editing Academic, university and technical book
    • Types of editing Child and youth
    • Types of editing Theater and comics
    • Illustrated books and photobooks
    • Types of editing The custom book and the Facsimile
    • The application of technology in the edition

    Editorial Catalog

    • The editorial project The development of a catalog and the editorial calendar.
    • Selection Tools Sources for the selection of books.
    • How do you read an editor? Professional readers and agents
    • The role of scout and translator.
    • The challenges of the edition for the next 20 years

    Proposed activities:

    • Visit to an audiobook recording studio
    • Visit to Mangamadrid or Black Getafe.


    Module VI The editorial work. (9 ECTS)

    Coordinator: Ramón Alba

    Preparing the book - Prepress

    • Edit a text: previous reading and assessment, proposals to the author, correction of style and first orthographic.
    • Theoretical aspects of the design of covers, dust covers and other external elements.
    • Main tools (computer programs) of the composition of covers.
    • Page: the typographer's trade. Elements and nomenclature of the page design.
    • Main tools (computer programs) of the collation.
    • Printing tests: galleys, collated, chemical tests, white models. The circuit until closing for printing.
    • Illustrated books: the complexity of color. Theoretical and practical aspects.
    • The digital edition I: theoretical (language and different formats) and practical aspects (computer programs, devices, protection)

    Printing, binding and digital formats

    • The paper: characteristics, machine input formats and its relationship with book formats. Paper types (inside and cover).
    • Binding: bookbinding elements and different types.
    • Analog printing: the process.
    • Binding: the process.
    • Digital printing and on demand as an alternative and as the main tools of desktop publishing: technical differences
    • Printing costs: how to calculate them from the publisher. Management tools.
    • The first runs and reprints from the point of view of printing costs: adjustments.
    • Relations with the printer: advantages and disadvantages of the size of the publishing company. Colloquium.
    • The digital edition and the edition of audiobooks: essential differences and panorama.

    Proposed Activity

    • Visits to a printing press and bookbinding

    Module VII The circuit of the book. (9 ECTS)

    Coordinator: David Cebrián

    Marketing and communication.

    • The marketing mix: where, when and how to invest. Brand and positioning.
    • The relationship of the marketing department with the editorial, design and commercial departments. Run Management Reissues
    • Product. Price.
    • Promotion at the point of sale. Promotion with the author.
    • Promotion and advertising in digital environments.
    • Online communication: social networks, blogs, booktubers and influencers. Offline communication: specialized magazines and supplements. Prescribers Literary criticism.

    Commercialization. The library channel.

    • Channels and points of sale. Weight and characterization: from the specialized bookstore to the large area.
    • The bookstore The day to day of a bookstore
    • Chains and large surfaces.
    • Platforms and virtual stores.
    • Institutional sale
    • The economy of the canal

    Logistics and distribution.

    • The marketing of the book: decisions to be made by the editor. The role of distributors.
    • Typology of distribution companies. Situation of the sector.
    • Logistics and warehouse management: orders, refills and returns. Total (discontinuation) and partial destruction.
    • Marketing: the distributor as support of the editor in business decisions.
    • Rules for improving the supply chain of the book. Technological tools of help: DILVE, CEGAL in network, SINLI, LIBRIRED.
    • Printing on demand 1x1: business opportunities and cost savings. The distribution of digital content.

    Proposed Activity

    • Visit to Casa del Libro and Editorial Planeta
    • Visit to a distribution warehouse.

    Module VIII Creation and implementation of an editorial project. (6 ECTS)

    Coordinator: Juan Casamayor

    • My editorial project What: the market, competition and opportunity.
    • Economic aspects. How: Feasibility Financing. Price. Economic risks
    • Administrative aspects How much: human and material resources, minimum and maximum.
    • Fiscal aspects: Aid for the creation of companies. You help the edition.
    • Legal aspects: Contracts for editing, translation, illustration. Intellectual property. Legal Risks
    • Production: how to reduce costs.
    • Distribution and commercialization: the book chain, weaknesses and strengths. How to get to the so-called atypical outlets.
    • The day-to-day publishing of independent calls: men and women orchestra. Distribution of tasks.
    • Success: analysis of a real case.
    • Analysis of the risks of success with its protagonists: the growth dilemma.
    • Failure: analysis of a real case.
    • Analysis of how to overcome failure: rebuild or abandon.

    Proposed Activity

    • Two round tables with professionals from the sector.

    Trabajo Fin de Máster (3 ECTS)

    Creation of an editorial company

    Totally practical approach.

    Reproduction of the editorial process, from the constitution of the company to the commercialization of the book:

    • Editorial plan
    • Economic viability
    • Catalogue
    • Contracts with authors
    • Book production

    Practices (9 ECTS)

    Given the professional orientation of the master's degree, curricular practices acquire a fundamental role. They will be held in publishers integrated in the Association of Publishers of Madrid and in different departments depending on the size and profile of the publisher.

    Compulsory practices to complete the Master's course involve 225 hours (9ETCS) and may be carried out from July of the second year.

    Paid internships: once the degree is obtained, students will become part of a bag of paid scholarships for which they can continue to specialize in the editorials of the Association of Publishers of Madrid for a maximum period of 9 months.

    Editorials and editorial stamps that will host the practices, among others:



    Talleres optativos

    The master offers two optional specialization workshops. They would be taught on Fridays, in 4-hour conferences up to a maximum of 24 hours per year, provided they have the interest of students (a minimum of 10 people):

    • Administrative management workshop: focused on editorial assistants.
    • Copyright workshop: focused on literary agents and staff of copyright and legal departments.

    UC3M Faculty

    •  Blasco Mena, María Dolores
      Department of Humanities: Philosophy, Language and Literature
      Specific assistant
    • Czech Door, Julio E.
      Department of Humanities: Philosophy, Language and Literature
      Associate Professor
    • Conte Imbert, David
      Department of Humanities: Philosophy, Language and Literature
      Visiting Professor
    • García López, Sonia
      Department of Journalism and Audiovisual Communication
      Visiting Professor
    • Mejón, Ana
      Department of Journalism and Audiovisual Communication
      Specific assistant
    • Navarro Juan, David
      Department of Humanities: Philosophy, Language and Literature
      Hired PIF
    • Suarez, Ariana
      Department of Humanities: Philosophy, Language and Literature
      Visiting Professor
    • Velloso, Javier
      Department of Humanities: Philosophy, Language and Literature
      Hired FPU

    External Faculty

    • Alba, Ramón
      Polifemo Ediciones

    • Anta Carabias, José Manuel
      Director Ejecutivo

    • Arco, Ana del
      Hogan Lovells, Gestión del conocimiento

    • Arnaiz Medina, Violeta
      PONS, patentes y marcas

    • Arizcun, José María
      Miraguano Ediciones

    • Ortego, Óscar
      Bibliotecas y Lectura de Castilla La Mancha
      Jefe del servicio

    • Ávila Álvarez, Antonio María
      Federación de Gremios de Editores de España
      Director Ejecutivo

    • Balibrea Cárceles, Javier
      Editorial EUNSA
      Director editorial

    • Barberán, Pascual
      Barberán y González Abogados
      Socio fundador

    • Bonet, Pablo

    • Cebrián, David
      Espasa – Grupo Planeta
      Comunicación y Marketing

    • Casamayor, Juan
      Editorial Páginas de Espuma

    • Collado, Luis
      Google Books
      Responsable de la división en España

    • Cosín Fernández, Paulo
      Ediciones Morata

    • Delgado García-Manso, María Teresa
      Fides Asesores Financieros
      Socia y directora general

    • Díaz de Olarte, Javier
      Jefe de Departamento

    • Díaz Valcárcel, Rosalina
      Wolters Kluvert

    • Domingo, Roger
      Deusto Planeta
      Director editorial

    • Fernández, Santiago
      Turner Libros
      Director editorial

    • Fernández, Virginia
      Penguin Random House GE

    • Fernández Miedes, Marisa
      Coordinación Técnica de la Subdirección General del Libro
      Jefa de la Unidad

    • Flores Coleto, Paca
      Directora editorial

    • Fuente Ramos, Javier

    • García, Aldo
      Librería Antonio Machado

    • García Jañez, Sergio
      Espasa Calpe (Grupo Planeta)
      Responsable de Marketing

    • García Núñez, Ana Clara
      Promoción del Libro
      Jefa del Servicio

    • Garralón, Ana
      Librería La Fabulosa
      Librera y especialista en literatura infantil y juvenil

    • Gil Espín, Manuel
      Feria del Libro de Madrid

    • Golpe, Gonzalo
      Siete de un golpe
      Director editorial

    • Gómez García, Alba
      Doctora en Humanidades, especialidad en Artes escénicas
      Investigadora independiente

    • González Moreno, Manuel
      Editorial Tecnos – Grupo Anaya
      Director Editorial

    • González Mallo, Emilio
      Expo Cómic – Expo Manga

    • González Navarro, Mónica
      Narcea Ediciones

    • Grande de Andrés, Ofelia
      Editorial Siruela

    • Hamad, José
      Sexto Piso

    • Hurtado, Víctor
      Agencia Literaria VICLIT
      Agente literario

    • Jiménez Aleixandre, Miguel
      DILVE – ISBN

    • Jiménez Toledo, Elea Ruth
      Grupo Investigador Libro Académico
      Directora de ILIA

    • Lafuente, Javier
      Libros del KO

    • O’Shea Pardo, María
      Libros del KO

    • Llorca Zabala, Álvaro
      Libros del KO

    • Maldonado, Concepción
      Grupo SM
      Responsable de Lexicografía

    • Marco, Antonio de
      Ex reponsable Amazon Libros España

    • Martínez Martín, Jesus A.
      Universidad Complutense de Madrid
      Profesor titular

    • Martínez Oyarzábal, Elena
      Ministerio de Defensa
      Jefa de estudios

    • Medel, Elena
      La Bella Varsovia
      Directora editorial

    • Mesonero-Romanos, Ramón
      Comtrust, Ceca Magán Abogados
      Responsable del Área de Estrategia, Negocio y Transformación Digital

    • Montilla Ávila, José Antonio
      Grupo Edelvives
      Director del departamento jurídico

    • Moreno, Diego
      Ediciones Nórdica
      Director editorial

    • Moyano Andrés, Isabel
      Comunidad de Madrid
      Consejería de Cultura, Turismo y Deportes
      Subdirectora General del Libro

    • Muñoz Vico, Antonio
      Garriges Asociados
      Asociado principal

    • Navarrete Maicas, Antonio
      Grupo SM

    • Orcoyen, Tomás
      Taograf. Servicios integrales de creación y producción gráfica

    • Ortega Núñez, Carlos
      Asociación de Editores de Madrid
      Secretario General

    • Pascual Pons, Enrique
      Marcial Pons
      Director de Librerías y Consejero de Marcial Pons Ediciones

    • Paz Clemente, Fernando
      AdN Ediciones
      Director editorial

    • Peñalosa, Javier de Juan
      JdJ Editores
      Director editorial

    • Pérez de Villar, Amelia
      Traductora y directora literaria

    • Plaza Tejera, Mónica
      Unión Editorial
      Directora financiera y de expansión territorial

    • Puerto Mendoza, Alejandro
      Registrador de la Propiedad intelectual

    • Roca Nieto, Ignacio
      Depósito Legal de Madrid
      Jefe de la oficina

    • Rodríguez Gaona, Martín
      Poeta y ensayista

    • Ruiz Esteban, Yolanda
      Biblioteca Nacional de España
      Jefa de Adquisiciones

    • Sáez Silvestre, Alberto
      Libros el KO

    • Salabert, Irina
      Directora editorial

    • Salvador, Juan Miguel
      Librería Diógenes

    • Sánchez Mediavilla, Emilio
      Libros del KO
      Tajamar. Artes Gráficas
      Escuela de formación profesional

    • Ugalde, Ignacio
      Casa de Libro
      Jefe de producto

    • Valverde Ogallar, Pedro
      Comunidad de Madrid
      Consejería de Cultura, Turismo y Deportes
      Jefe del Área del Libro y la Lectura

    • Vicente Vicente, Alberto
      Punto de Vista Editores

    • Vilariño Periañez, Concepción
      Bibliotecas del Ministerio de Cultura
      Subdirectora general

    • Yuste Tuero, Elisa
      Consultora en Cultura y Lectura


      Places available: minimum 15. Maximum 30

      Degree requirements: 

      Graduates or equivalent.

      Student profile

      All graduates interested in the field of publishing books may study this master’s degree. Professional experience is not required although professsional activity in this field will be valued.

      Admission criteria

      The following documents will be required:

      • Curriculum vitae: two pages maximum; the student will have to include academic merits as well as professional merits, in particular activities and merits related to reading, books or editing.
      • Academic report that includes all university degrees and the average grade.
      • Language certificates to prove that the students have competences in other languages if so. Certificates from official and prestigious institutions will be valued.
      • Interest and motivation of the candidate to suit the objectives of the program should be presented in a personal motivation letter.
      • University or universities where the candidate has studied according to international rankings.
      • Personal interview of about 15 minutes, which can be done in person or online.

      Students will be selected on the basis of the following criteria:

      • Curriculum Vitae: 25%.
      • Academic record: 35%.
      • Language cerficates: 10%
      • Motivation letter: 15%

      Admission process

      Admission may be requested until july 31st.

      If by the end of july various places were available or the demand of the students has led to considering  offering additional places, an extraordinary period will be set in September. Applications for admission should be done online:

      The candidate should hand in:

      • Application form.
      • Photocopy of Degree Certificate.
      • An academic report including the courses and the grades.
      • iculum vitae.
      • Photocopy of D.N.I. (ID), Passport or any other documet to prove your identity.
      • Letter of motivation setting out the reasons why you wish to take the master's degree


      Centro de Postgrado
      Edificio Carmen Martín Gaite, Despacho 18.1.C.02
      C/ Madrid 135 -28903 Getafe (Madrid)
      Tlf.: 91 624 9898


      The enrollment rates are 7.800,00  €

      The enrollment rates may be divided in several paiments:

      • The first period after the student has been accepted 1000 euros should be deposited in order to keep the reservation of the place.
      • The second period, the student should deposit 3.400 € of the rest of the enrollment rates before October 31st.
      • The third period 3.400 € of the rest of the enrollment rates should be paid before March 15th.

      The money paid to ensure the reservation of the place will not be returned unless University considers so.


    The Master in Edition seeks, mainly, to train students to create their own publishing company, and indirectly, it trains them in all those tasks necessary to perform in publishing houses. Therefore, professional outings cover all areas related to this activity, from administrative director, marketing manager, copyright manager or commercial manager, to literary or area manager, executive editor, coordinator and editorial assistant.


    Duration and hours

    The program has the extension of an academic year, from October to June of the following year.

    Call 2020-2021 (subject to subsequent adjustments):

    • Ordinary classes and workshops: from October 1 to June 10.
    • End of master project tutorials: from June 14 to 17.
    • Delivery of the final master project: from June 21 to 24.
    • Qualification and closing of minutes: from June 28 to 30.

    Compulsory practices will be held from July 1 on date to be arranged with each student and each editorial.

    Hours: Monday to Thursday, from 4 pm to 8 pm.

    The workshops will be held on Fridays from 10 am to 2 pm.

    The visits arranged with various agents of the publishing company could be made on Fridays and Saturdays when availability so requires.

    You can access the provisional calendar of the Master in Edition, here.


    When enrolling, and at the risk of penalties that may lead to the completion of the registration without the right to refund the amount, students commit to:

    • Attend a minimum of 80% of classes, except justification subject to study and assessment.
    • Not to present as own works prepared by third parties, either in whole or in part.


    The students of Master in Edition may compete in the TFM Emprende Awards granted by the Social Council of the UC3M. These awards distinguish those Master thesis developed individually or preferably collectively, which constitute business ideas that stand out for their brilliance and feasibility. The economic endowment is € 20,000 to finance, exclusively, entrepreneurial or training activities for entrepreneurship. Additionally, the winning teams will receive, during one year, specialized mentoring by the UC3M Entrepreneurship and Innovation Support Service team for the development of their entrepreneurial initiative.

    More information about the TFM Awards.


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