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Design thinking

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Design Thinking is a way of creating products and services that are inclined to satisfy the user’s needs, making them an active part in the creation process.
This methodology is directly related with innovation and creativity.
Design Thinking as its name indicates, is nothing new. It is a concept bound with the world of design and its way of solving problems.
Nowadays, Design Thinking is a concept of growing importance in the business world, with it being applicable to services and processes as well.
It is now considered a philosophy itself, mainly under the figure of Tim Brown, a lecturer in the School of Engineering at Stanford University and CEO of the consultancy firm, IDEO, who has become one of its main exponents since 2008.

Tim Brown video link

precise way within Design Thinking, as well as the method that businesses should use to apply it, independently of the industry they are part of.
Design Thinking lays out a methodology that can be easily implemented.

Creación de ideas

The five steps of Design Thinking


1) Empathise

Contrary to the traditional techniques that are used such as market research, focus groups, statistics and other more orthodox practices, in Design Thinking, the fundamental sources of information are people and their experience in relation to a topic directly related with our product or service. It is considered necessary to experience first-hand how these people live inside their own environments, in a way for their needs, problems and wishes to be better understand.

2) Determine the problem

After we have put ourselves in the shoes of the people for whom we are trying to solve the problem or need, the idea will be to determine which the areas of opportunity are.

After that, you should try to specify what these problems or challenges are that we are trying to resolve, and that will lead us to search for an innovative solution.

3) Devise possible solutions

Given that interdisciplinary nature plays an important role within Design Thinking, the contribution of different ideas and perspectives proves to be crucial in finding innovative solutions to the problems defined in the previous step.

Even if some ideas can sound ridiculous and even seem absurd, the key in this stage is to promote participation and realise the value of all points of view without making people feel intimidated. Bear in mind that, on many occasions, the solution to a problem can come from the least expected places and usually the most extravagant ideas are those capable of producing the most radical and innovative solutions.

4) Prototyping models

Having arrived at this step, the idea is to make a design of the solution and make it tangible, be it with a physical or digital prototype.

Independent of whether it relates to a product, service or process, try to represent it well with the use of advanced technology (for example, through specialised software or 3D printers), or maybe in a more rudimentary way (using sketches or even elements such as paper, cardboard or play dough). This will help us to carry out the following step.


5) Evaluate and test the prototypes

The step in which each participant will be able to interact with the prototype and we can thereby obtain feedback from them to make improvements that will help us to keep optimising it.