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Group on Company Innovation, Organization and Marketing

Description of activities

The Group’s work, activities, and professional services aim to support and advise companies and organizations for better, more suitable management of their resources, orient them in implementing effective financial and commercial strategies, and contribute actively to training specialized, qualified employees.

Lines of research

  • Innovation, imitation and results of companies
  • Challenges and opportunities posed by new ways of organizing innovation
  • Company strategy and sustainable development
  • Product proliferation and innovation and developing new markets
  • Competetive dynamics, survival and results
  • Differences, strategies and results of generalists and specialists

Contact email: research@uc3m.es

GROUP MEMBERS

  • Alvarez Gil, M. Josefa
  • Barcos Redín, Lucía
  • Barroso Ludeña, Alicia
  • Cesaroni, Fabrizio
  • Dias dos Reis, Samira
  • Duque Zuluaga, Lola C.
  • Esteban Bravo, Mercedes
  • Fernández Bagues, Manuel
  • Fosfuri, Andrea
  • García García, Clara Eugenia
  • Gaston-Breton, Charlotte
  • Giarratana, Marco
  • Gutiérrez Calderón, M. Isabel
  • Lado Couste, Nora
  • Luzzi, Alessandra
  • Ver más
  • Martínez Ros, Ester
  • Melero Martín, Eduardo
  • Mendonça Tachizawa, Elcio
  • Montes Sancho, María José
  • Ortega Diego, Jaime
  • Palomeras Vilches, Neus
  • Roca Batllori, Esther
  • Ruiz Verdú, Pablo
  • Sánchez Manzanares, Miriam
  • Smeets, Valerie
  • Surroca Aguilar, Jordi
  • Vidal Sanz, José M.
  • Ver menos
Links of interest