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International Research Circle on Marketing and Company Competitiveness

Lines of research

  • Research of international markets
  • Marketing plans in a national and international context
  • Design and strategic brand auditing
  • Auditing, design and implementation of competitive market strategies
  • Environmental marketing policies
  • Direct marketing, customer assistance, and Relationship Marketing
  • Virtual communities and the use of new technologies for research and teaching in marketing and administration
  • Assessment of market satisfaction
  • Socially responsible marketing and public marketing
  • Advertising and promotion of for-profit and non-profit entities
  • Design and assessment of customer loyalty programmes
  • Distribution, commercial logistics and merchandising
  • Economic valuation of brands, patents and other intangible assets
  • Establishing royalties for intangible assets
  • Analysis and valuation of brand devaluation in situations of unfair competition, brand copying and brand imitation.

Contact email:


  • Areal Ludeña, Santiago
  • Baena Graciá, Verónica
  • Blasco López, Francisca
  • Bondía Román, Fernando
  • Cerviño Fernández, Julio
  • Chattopadhyay, Amitava
  • Chumpitaz, Ruben
  • De Juan Vigaray, Dolores
  • García de la Torre, Consuel
  • Golden, Peggy
  • Jeonpyo, Noh
  • Kaynak, Erdener
  • Laroche, Michael
  • López Rodríguez, Sofía
  • Mallo Rodríguez, Carlos
  • Ver más
  • Mentzer, John
  • Molero Ayala, Víctor
  • Phau, Ian
  • Rivera Camino, Jaime
  • Verna, Gerard
  • Wang, Ye
  • Zinkhan, George
  • Ver menos
Links of interest