The UC3M producing more institutional news items and videos on R&D&I
3/18/19
The number of news items publicising research and innovation from the Universidad Carlos III de Madrid (UC3M) increased by 6 percent in 2018 over the previous year, obtaining at the same time more than 2,500 appearances in institutional media, press and on websites. What’s more, the production of videos with institutional and informative content increased by 17 percent compared to 2017.
These figures are taken from the latest dossier by the Office of Scientific Information (OIC in the Spanish acronym) of the UC3M’s Vice-President for Communication and Culture which monitored the web and media impact of the news items concerning Research, Development and Innovation (R&D&I) produced during 2018. In total, the report recorded 2,528 appearances, with an increase of 24.9 percent in features in the national press. In addition, considerable growth is recorded with respect to the first impact evaluation, carried out in 2009, when 1,482 appearances were recorded.
In the area of multimedia, the production of R&D&I videos has also increased. The nearly 50 videos that have been produced, all of them published on YouTube, have obtained around 45,000 views on social networks, almost double that of last year, when there were some 24,000 hits.
The UC3M - a source of information for media outlets
The University has cemented its position as a source of information for national and international journalists, catering for more than 325 requests for information. This represents an increase of more than 40 percent in the number of interactions with media outlets handled with respect to the previous year.
The information shared has featured in leading Spanish newspapers such as ABC, El Mundo, El País and La Vanguardia, and been picked up by the main national news agencies such as EFE, Europa Press and Servimedia. On average, each UC3M news item concerning R&D&I appeared in 72 media outlets and other websites.
The UC3M also shares these news items on various national platforms specialising in this type of content, such as the Notiweb newsletter from the Madri+d system of the Community of Madrid, the News Agency for the dissemination of Science and Technology of the Institute of Science and Technology Studies (DiCYT in the Spanish acronym), the Scientific Information and News Service (SINC in the Spanish acronym) of the Spanish Foundation for Science and Technology (FECYT in the Spanish acronym).
Coverage in international media
Furthermore, a notable impact has also been achieved thanks to the sharing of this content in English and Chinese on platforms for scientific news updates, such as the European research news service, AlphaGalileo, and the online global news service for science, medicine and technology of the American Association for the Advancement of Science, EurekAlert!
The report records appearances in a wide range of countries in Europe (Germany, Austria, Belgium, Denmark, France, the United Kingdom, Russia...), America (Argentina, Bolivia, Chile, Colombia, Ecuador, United States, Honduras, Mexico, Panama, Peru, Venezuela, Uruguay...), Asia (China, India, Iran and Lebanon among others) and Oceania (Australia, New Zealand...).
The OIC of the UC3M’s Vice-President for Communication and Culture is linked to the network of Scientific Information Offices of the Community of Madrid and the Network of Scientific Culture and Innovation Units (UCC+i in the Spanish acronym) of the Spanish Foundation for Science and Technology (FECYT in the Spanish acronym) of the Ministry of Science, Innovation and Universities.
More information:
Dossier monitoring the impact of R&D&I news items on the web and in the media. Year: 2018. Author: Office of Scientific Information/Institutional Communications Service. The UC3M’s Vice-President for Communication and Culture. http://hdl.handle.net/10016/28187
