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UC3M R+D+i information media presence grows


The impact in communication media of Universidad Carlos III (UC3M) research and innovation news has grown with respect to 2016, with approximately 2,700 appearances in newspapers, websites and institutional media.  At the same time, related video consumption has increased considerably as well.

Imagen abstracta sobre concepto digital

This data is taken from the latest report on tracking the impact in the web and  in communication media of the 33 Research, Development and Innovation (R+D+i) news releases produced in 2017 by the Oficina de Información Científica)-the  OIC- (Office of Scientific Information) from the UC3M Office of the Vice-Rector of Communication and Culture. All in all, this report shows 2,686 registered, which represent a 6.86 percent increase in comparison to results obtained in 2016.  In addition, it confirms considerable growth with respect to the first assessment of impact undertaken in 2009, when 1,482 appearances were registered.

At the multimedia level, the videos complementing the R+D+i contents have also increased in the number of video views:  approximately 102,700 in 2017 (78,774 in YouTube and 23,948 in social networks) compared to 73,000 in 2016 (27,781 in YouTube and 45,255 in social networks), which represents an increase of more than 40 percent.

National and international dissemination

The news items published by the OIC have made headlines in top newspapers such as ABC, El Mundo, El País and La Vanguardia and have been picked up by the main news agencies like EFE and Europa Press. On average, each UC3M R+D+i news item has appeared in 68 communication media and other webs.

In addition, UC3M publishes these news releases in diverse national platforms specialized in this type of content, such as the madri+d  system Notiweb bulletin of the Madrid Regional Community, the Agencia de Noticias para la divulgación de la Ciencia y Tecnología (The News Agency for the dissemination of Science and Technology) from the  Instituto de Estudios de la Ciencia y la Tecnología –DiCYT (The Institute of Scientific and Technological Studies) and the Servicio de Información y Noticias Científicas –SINC- (Scientific News and Information Service) of the  Fundación Española para la Ciencia y la Tecnología –FECYT- (Spanish Foundation for Science and Technology).

At the same time, the internationalization of the communications has had notable repercussions thanks to the publication of contents in English and Chinese in platforms such as the European research news service, AlphaGalileo and the online global service for scientific, medical and technological news of the American Association for the Advancement of Science, EurekAlert!

Accordingly, this report gathers impacts in a wide range of countries on five continents: Europe (Denmark, France, Greece, Italy, United Kingdom…), America (Argentina, Bolivia, Brazil, Canada, Chile, the United States, Honduras, Mexico, Venezuela...), Asia (Bahrain, China, the United Emirates, Japan, India, Malaysia, among others), Africa (Kenya, Morocco and South Africa, among others) and Oceania (Australia, New Zealand...).

The  OIC from the UC3M Office of the Vice-rector for Communication and Culture is linked to the Oficinas de Información Científica (Offices of Scientific Information) network of the Madrid Regional Community and the  Red de Unidades de Cultura Científica e Innovación - UCC+i (the Network of Scientific Culture and Innovation), with support from the Fundación Española para la Ciencia y la Tecnología -FECYT- (Spanish Foundation for Science and Technology) of the Ministry of Economy and Competitiveness.

Further Information:

Report on the tracking of web and communication media impact of R+D+i news for 2017. Author: Oficina de Información Científica/Servicio de Comunicación Institucional. Vicerrectorado de Comunicación y Cultura de la UC3M.

Versión en chino (Chinese version)