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Analytics, Media and Public Engagement: Communication, Journalism and Technology Laboratory (UC3M MediaLab)

Group head:
Daniel Catalán Matamoros


The Research Group "Analytics, Media and Public Engagement: Communication, Journalism and Technology Laboratory" (UC3M MediaLab) responds to the growing need to study the media and public discourse under the influence of technological advances in the information society. Fields such as the artificial intelligence, the influence of social networks on public perception, citizen participation, disinformation, crisis communication, big data, STEM vocations and data journalism will be areas of analysis that will be applied to various extents of society such as politics, economics, law, science, health, environment, ethics, international relations, etc.

The members of the UC3M MediaLab study and analyze the behavior of traditional and digital media, journalistic coverage of relevant and sensitive issues for society, as well as the influence of communication technologies on public perception and citizen participation in public debate.

The group is composed by academics, researchers and doctoral students with multidisciplinary profiles from the fields of communication, journalism, science and technology as well as legal and social sciences. The members are participating in several European, national and regional research projects such as the Jean Monnet Chair “EU, disinformation & fake news

Lines of research

  • Analytics and data science
  • Artificial intelligence (AI)
  • Big data, journalism and communication
  • Climate change communication
  • Science, technology and society
  • Political behavior in the digital public space
  • Corporate and institutional communication of entities with a
    scientific and technological base
  • Health communication
  • Communication of technology
  • Public understanding of science
  • Gender and communication
  • Media and digital literacy
  • Media and human rights
  • Disinformation and fake news
  • Public speech on social networks
  • Media ethics
  • Photojournalism
  • Public opinion
  • Environment and communication
  • New technologies in journalism and communication
  • STEM vocations and media

Contact email:


  • Alfred, Ojonimi Godwin
  • Ardèvol Abreu, Alberto
  • Barrigós Vicente, María Concepción
  • Carral Vilar, Uxía
  • Catalán Matamoros, Daniel
  • Elías Pérez, Carlos
  • García Marín, David
  • Gómez Sobrino, Rut
  • Gutiérrez Ibañes, Laura
  • Kolankowska, Malgorzata
  • Langbecker, Andrea
  • Maciá Barber, Carlos
  • Núñez Sánchez, Felipe
  • Pampín Quian, Luis Alberto
  • Pathak, Revati
  • Ver más
  • Prada González, Enrique
  • Prieto Sánchez, Ignacio
  • Rodríguez Pérez, Diego
  • Romaniuk, Viktoriia
  • Ruiz Ballesteros, Roberto
  • Tuñón Navarro, Jorge
  • Ver menos
Links of interest