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Innovation on Digital Media

Group head:
Susana Herrera Damas
Group web:
Innovation Digital Media


In this research group on media innovation in digital environments, we carry out 3 types of activities:

  1. In relation with the production of knowledge
    1. Design of research projects for competitive calls  
    2. Participation in national and European research projects through competitive calls
    3. Research, analysis and consulting services for companies and institutions that request them
  2. In relation with the transfer of knowledge
    1. ​To an academic audience:
      1. Writing of papers to be published in indexed and ranked journal
      2. Present​ation of communications ​in national and international conferences covering media innovation in digital environments
    2. ​To practitioners ​and a more general audience​:
      1. Writing of shorter and more educational texts
      2. Visits to companies for training sessions previous order and remuneration commitment
  3. In relation with future researchers' training​:​
    1. Direction of ​final degree projects related to media innovation on digital environments ​
    2. Direction of master's theses related to the issue​
    3. Direction of ​Ph.D's these​s related to the issue

Lines of research

  • Ethics of innovation
  • Interactive digital narratives, new professional profiles, new media
  • Artificial intelligence for content creation, automation and personalization
  • ​Constructive and solutions journalism
  • Immersive, augmented, extended and metaverse narratives
  • Digital audio distribution and diversification
  • Fact checking and digital verification of information
  • Innovation in advertising formats
  • Entrepreneurship and new business models

Contact email:


  • Barceló Ugarte, Teresa
  • Benítez de Gracia, María José
  • Cabrera Méndez, Margarita
  • Castro Baía Reis, António
  • del Pino Romero, Cristina
  • Galán Fajardo, Helena
  • González Alba, José Antonio
  • Goyanes Martínez, Manuel
  • Herrera Damas, Dacil Susana
  • Pedrero Esteban, Luis Miguel
  • Requejo Alemán, José Luis
  • Rojas Torrijos, José Luis
Links of interest