Innovation on Digital Media

Lines of research

· Exploration, adaptation, and development of research methods for studying communication processes, including the incorporation of techniques from other fields. The primary goal is to create, identify, evaluate, and systematize innovative methodological approaches that are useful for analyzing contemporary media problems. This line of research also focuses on developing rigorous methodological protocols that enable the solid and replicable application of such techniques in future studies. Additionally, it involves the critical adaptation of traditional methodologies to the study of current media phenomena, with special attention to the potential of methodological innovation in redefining objects of study, analytical models, and modes of knowledge production in the field of communication.

· Study of media theories, including those developed in related disciplines. Specifically, this research investigates the extent to which traditional theories continue to provide relevant interpretive frameworks for understanding current media processes and how they can contribute to a better understanding of contemporary problems. At the same time, this line promotes the critical analysis and application of emerging theories (both within and beyond the field of communication) in order to expand and enrich the conceptual framework through which media phenomena are addressed. In this regard, theoretical innovation is seen as a strategy for challenging dominant theoretical categories and fostering a more open and critical approach to communication.

· Research on the relationships between theories and research methods in communication, based on the assumption that theoretical models not only offer conceptual frameworks but also shape the design and application of methodological techniques used in empirical research. This line of work examines how classical and contemporary theories guide the construction of research objects, the formulation of research questions, the selection of methods, and the interpretation of findings. It also explores how methodological advances and theoretical transformations contribute to the development of the field, considering innovation not only as a driver of epistemological change but also as a specific object of study. This line further includes the transfer of best practices to professional contexts, aiming to provide interpretive frameworks and applied guidance in response to the emerging challenges of today’s communication landscape.