Renewal of the Universidad Carlos III de Madrid’s RTVE Research Chair
10/29/18
The Research Chair between Radio Televisión Española RTVE (Radio Television Spain) and the Universidad Carlos III de Madrid (UC3M) was formed in 2015 as a collaboration initiative between an interdisciplinary group of professionals from RTVE and the research group Knowledge Reusing from the UC3M to encourage education, research, study and dissemination activities in the area of Information and Communications Technology related to the management of information, Big Data, Linked Data, and its application in the audio-visual field. The renewal was signed by Federico Montero, general corporate director of RTVE, and Juan Romo, president of the UC3M.
The renewal of the Research Chair between Radio Televisión Española (RTVE) and the Universidad Carlos III de Madrid (UC3M) was signed by Federico Montero, general corporate director of RTVE, and Juan Romo, president of the UC3M.
This collaboration consists of R+D+I development activities, specifically the design and implementation of the SMART platform (Network Alerts and Monitoring System for Radio Television Spain). This platform allows data from the main social networks and digital media to be continuously captured, also integrating information from RTVE’s own sources. The SMART platform supports the multidimensional analysis of a combination of more than 90 interest indicators, grouped in “Visibility”, “Credibility”, “Controversy”, “Attractive”, “Image” and “Topics”. This helps to better understand the behaviour of an entity of interest, such as a media outlet, as well as to describe the online communities created around it.
This way, it has been possible to implement a big data management strategy as a support mechanism for the RTVE’s audience analysis team’s decision making. Although this kind of approach has been taken in other contexts, this is the first solution for the media sector that binds together the processing of big data and its analysis using different techniques into one sole platform.
The collaboration established between RTVE and the UC3M through the Research Chair has also been used to create a flexible and multidisciplinary collaborative environment, encouraging the achievement of business objectives by means of the transfer of technology and knowledge. Furthermore, it has been used as an educational setting to carry out academic work and scientific outreach activities.
This collaboration has been consolidated through the renewal of the Research Chair as a strategic action for RTVE as well as for the UC3M. The new objectives are set as a more in-depth intelligent analysis of big data for the prediction of audience and content impact. The results of this challenge reveal an improved knowledge of the audio-visual business, serving as a key element to improve the public service of content of RTVE and encouraging research and innovation in key areas of knowledge, such as: Automatic Learning, Big Data, Cloud Computing and Artificial Intelligence.
