QUANTUM is a marketing business-game for the development of practical skills in marketing management. It is based on the best analytical models for marketing decision making, combining academic rigor with manager’s experiences in international markets.
With this distinctive tool, the students learn concepts of product positioning, competitive strategy, new product development and life cycle forecasting, standardization or adaptation of products in international markets, sales promotion and loyalty programs, among others. QUANTUM can be used with undergraduate and post-graduate students and executives by setting different levels of complexity. Also, Quantum is perfectly suited to an e-learning environment.
QUANTUM is proprietary software, developed by a team of professors in Marketing Modeling at our department: Mercedes Esteban-Bravo, Nora Lado Cousté, and Jose M. Vidal-Sanz.
QUANTUM has been used in the grade of Business Administration and some postgraduates programs at Universidad Carlos III since 2007, with a freeware license.
For a demonstration of Quantum, click the logo above.
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